The 3 Worst Arguments for Skipping a Professional Website Design
Don't skimp on website design in the digital age.
We live in an age where technology is a part of our everyday lives. When we’re looking for answers or information, where do most people turn? The internet! Because of this reality, it makes very good sense for every business, large or small, to have a dedicated website. Whether it’s to research information, make a purchase, or look for a service, having a professional looking, up-to-date website will help to get you in front of the people who are searching online for what you have to offer. That said, while many business owners acknowledge the importance of maintaining a website and online presence, they will often make a variety of excuses about why they can’t (or won’t) hire a professional website designer.
The Most Common Arguments Against Professional Website Design
“I can’t hire a professional – that’s too expensive!”
Yes, it is true that hiring a professional web designer costs more than using a free* online template, but look at it this way – Would your trust your business’ taxes to someone who isn’t a professional accountant? Would you have your business’ delivery vehicles serviced by someone who wasn’t a professional mechanic? Unless you already have advanced-level website design skills, it is very difficult and time-consuming to create something that would be on par with what a professional would do for you. Look at hiring a pro as a smart business investment and set up goals and objectives to leverage your website for increasing sales, leads, or driving traffic to your physical location.
“I have a son/daughter/friend/college intern who can take care of it for me – no need to hire a pro.”
We’re very supportive of family-run businesses (after all, Road Warrior Creative is one too!) but before assigning your website design to a family member or college intern, you need to ask yourself if that person is 1) the best person for the job and 2) will they be around to perform regular content updates and website maintenance in the future? Too often, websites created in this manner do not have the proper long-term support and quickly become outdated or even nonfunctional. That’s not the impression you want to make!
“We don’t need a professional website because we’re a bricks-and-mortar store.”
Even if you’re not selling online and rely 100% on through the door traffic, having a website helps expose your business to potential new customers. These could be visitors traveling through your region, people who have recently relocated, tourists, college students that have moved to your area…. The list goes on and on. Do you really want to “hide” or present an unprofessional online presence to new customers or clients?
What Professional Website Design Gets You
When you make the commitment to hire a professional website design company to build and manage your business’ website, these are the outcomes you should expect:
A website that doesn’t look like everyone else’s
When you use free* website templates, your website runs the risk of looking like a whole bunch of other websites that also used the template. How does that make you stand out from the competition? When you utilize the services of a professional, not only will your site look unique compared to others, but it will also be customized to your specifications and needs. You can get exactly what you want without having to make any compromises.
Already optimized for search
You want a professional website so that people can find you when they’re searching online. Search Engine Optimization (SEO) need to be done correctly so that Google, Yahoo, and Bing can find the information they are looking for. A professional website design company will be able to implement these techniques from the beginning and stay on top of making necessary updates and changes so that your business can easily be found online.
Professional quality work that is completed on time
Your business’ website is first impression online visitors get of what you have to offer. When you contract with a professional design firm, you get to specify exactly what you want your website to have as well as hear new ideas and suggestions about ways to make your website stand out from the crowd. A professional includes you in all steps of the design process and delivers completed work by established due dates. When you bring in a professional designer, you can work to establish a solid business relationship that you can trust and rely upon over time.
Still Not Convinced?
If you find that your business is coming up with arguments to skip professional website design, let us show you an easier and more enjoyable path to improving your online presence. We offer a variety of pricing options to fit your budget and your business’ needs. We look forward to hearing from you!
*Note: “Free” templates often have hidden fees or are very limited in their functionality