You had an idea and now you’re bringing it to life. You’ve settled on a company name, fleshed out a business plan and the next step is branding. It’s time to figure out where you can get a logo designed. There are several options to consider. However, not all logos are created equal. Here’s a pro/con list of your logo design options.
Get a Logo Designed: Online DIY Logo Software
Online, do-it-yourself logo software certainly satisfies the “I need it cheap, and I need it now” mentality. However, the cons undoubtedly outweigh the pros if you’re looking for something unique, high quality and representative of your brand.
- Generic, with limited customization
- Potential copyright/trademark issues
- Unpredictable quality (potentially low resolution, not multi-format)
- Unrepresentative of your brand personality
Online, do-it-yourself logo software certainly satisfies the “I need it cheap, and I need it now” mentality. However, the cons undoubtedly outweigh the pros if you’re looking for something unique, high quality and representative of your brand. These programs allow you to get a logo designed by mixing and matching from a library of prefab graphics, fonts and layouts. With such limited options, there’s a fear of copyright or trademark infringement. There’s nothing stopping another user from creating your exact brand, and no way to tell if you’re mimicking someone else’s design. This requires more homework on your end to make sure your design is within appropriate legal parameters. There’s also no guarantee that your design will favor multiple platforms. Your logo needs to work on both print and digital media, which requires a variety of formats that these programs might not be able to deliver. You’ll get it quick and cheap, but you risk paying for cutting these corners down the road.
Get a Logo Designed: Screen Print and Embroidery Shops
These studios are a happy medium when it comes to cost, between the DIY route and a freelancer or agency. Customers are often satisfied with their results, but middle-of-the-road prices usually equate to middle-of-the-road work.
- Generally affordable “middle-of-the-road” pricing
- Potential for complimentary print media, as part of package deal
- Easy transition into the printing process, since it’s their specialty
- Adequate results
- Often uses antiquated software that can be out-of-touch with modern trends and processes
- Your logo may not be web-optimized, since they’re a print-based service. This could be an extra fee, or you could have to consult with a developer on your own time (and dime!)
- Their “custom art” services often pull from templates or clip art libraries, like the DIY software
When deciding where to get a logo designed, a screen-printing studio offers certain advantages, especially if you require a large amount of printing and embroidery. Most shops will offer you a package deal on printing for creating your designs in-house. However, this process presents similar cons as the DIY software. These studios offer “custom” designs, but in reality they’re more akin to a “personalized” design, since they’re usually pulling from templates or clip art libraries, like the programs we discussed. There’s also a good change your design won’t be optimized for digital media, since these shops have an emphasis on print. Which means you might need to spend more down the road to correct this. There is, however, a lesser chance of any copyright or trademark infringement, since there’s a professional involved who bears the responsibility of avoiding this infringement. You’ll also find that these studios are a happy medium when it comes to cost, between the DIY route and a freelancer or agency. Customers are often satisfied with their results, but middle-of-the-road prices usually equate to middle-of-the-road work. If you’ve got a specific vision and want to break through the noise of mediocre branding, you’ll benefit from more creative energy when deciding where to get your logo designed.
Get a Logo Designed: Freelance Graphic Designers
You will have to do lots of homework to find the right freelancer to fit your needs and budget, which can be daunting.
- Personalized attention
- Costs less than an agency
- Creates unique, often agency-level, work
- Ability to negotiate cost and deliverables depending on experience level
- You’re only hiring one person, not a team
- You have to do a lot of research to find the right fit
- If they’re in high demand, or have other jobs, it can be difficult to maintain deadlines
Freelance graphic designers provide a happy medium between printing studios and agencies. You’ll pay less to get a logo designed than you do for an agency, and you’ll get a higher quality design than you with with an embroidery shop. There’s also the added benefit of being able to hire a freelancer by experience level, to fit your budget. For example, a college student studying Communication Design will be more affordable than a designer with several years of experience, who works full time and does freelance on the side. Plus, since freelancers set their own price they’re more open to negotiations than studios and agencies. You will have to do lots of homework to find the right freelancer to fit your needs and budget, which can be daunting. If you’ve found a freelancer who’s in high demand, or only takes limited projects, they might have a hard time sticking to deadlines. However, once you find the freelancer who fits your needs, you’ll receive personalized attention from them. If you like the one-on-one dynamic, great! However, if you’re interested in having a creative team who can collaborate and champion your brand, you want to work with an agency.
Get a Logo Designed: Work with an Agency
Every account is assigned a coordinator who gives you, the client, individual attention and serves as your liaison between you and the creative team working on your account. This team consists of creatives, copywriters, web developers and strategists — all of which bring diverse experiences and disciplines to the table.
- Individual attention from a project manager or strategist
- Diverse team influencing your logo design with a breadth of experience & disciplines
- Typically more market research and competitor research is done when working with an agency
- Most expensive, but you get a lot for your investment
- Turnaround is occasionally slower
Agencies (aka the holy grail of design) are the most expensive option, but the best investment. You’re entering a partnership, not just hiring someone to complete a task. Your project becomes an account, and accounts are life. Every account is assigned a coordinator who gives you, the client, individual attention and serves as your liaison between you and the creative team working on your account. This team consists of creatives, copywriters, web developers and strategists — all of which bring diverse experiences and disciplines to the table. Furthermore, agencies generally offer brand positioning, market and competitor research (which is often unrealistic for freelancers to do, and not offered by printing/embroidery studios). This type of research is invaluable if you’re launching a new product, rebranding, trying to increase revenue, solve marketing issues or a entering a competitive market. Since there are so many moving parts, your turn around times are generally slower with agencies. But remember, slow and steady wins the race when you want to get a logo designed. If you want the best return on your investment, an agency is the way to go.Opt for experience over affordability. Cut corners now, and you'll pay for them later. Click To Tweet
Road Warrior Creative Offers Logo & Branding Services
When you’re deciding where you can get a logo designed, have an honest conversation with yourself about what you need. Weigh the pros and cons. This investment can determine the success of your brand. Establish your budget, set goals and hire the service than can best meet those goals. Opt for experience over affordability. Cut corners now, and you’ll pay for them later. Visit our logo & branding services page to learn more about our different packages and offerings.