We’ve all been there — looking at our website and wondering if there’s more we could be doing to convert traffic into sales.
If your website needs to change and the change needed to happen yesterday, these web design hacks are for you. They can be implemented easily, without having to rebuild your entire website or marketing strategy. No matter what type of business you’re in, one of these solutions will fit like a glove.
Before getting started, let me be clear: These will not replace your content marketing strategy, web optimization company, or social media best practices. However, if you have already implemented a strong and comprehensive digital strategy, these actionable web design hacks could greatly enhance the results you’re already getting:
Web Design Hacks: Live Chat
Live chat can be a great way to allow your target audience to quickly and effortlessly engage with you. If a phone call or contact form are the only options, your visitors may decide to “come back to it later” instead of engaging with you right away. Many of us like to have options, and giving your potential customers a third or fourth way to contact your sales team is never a bad thing. An added benefit of live chat is that it can feel very informal and low-pressure, which can work in your favor if you’re trying to sell a product or service.
Depending on the platform you choose, monitoring your website’s live chat feature is often as easy as having an extra tab open in your browser. This can also be a simple, low-maintenance task to delegate to one or two employees.
However, there are some disadvantages:
It really only works in certain situations. For example, a food truck website or an art museum website may not benefit as much from this feature, due to the nature of how they operate. Live chat also requires someone to be on standby to respond to incoming messages.
Web Design Hacks: Calls to Action
This is a call to action: Tommy’s Superfoods wants us to join their revolution.
You know what you want your target audience to do when they visit your website: Perhaps they’re supposed to sign up for your newsletter, fill out an inquiry form, or make a purchase from your online store. It can be tricky to get your website’s visitors to do what you want them to do. A call to action is strongest when it:
- Tells your customers what you want them to do in clear, concise language.
- (e.g. “JOIN THE REVOLUTION” or “START YOUR PROJECT”)
- Uses language and imagery that appeals to your target demographic.
- Stands out from the rest of your website visually, so that your visitors will take notice.
With the rise of services like AdBlock, it is important to avoid having calls to action appear exclusively in popup windows. Make sure to also have them on your navigation bar and in prominent areas on your home page. This will ensure that your traffic that prefers not to see ads, will still see yours.
The best thing about calls to action? Whether you’re a fortune 500 business or a community church, of all the web design hacks this one is the most universal. It works for just about everyone.
Web Design Hacks: Dangle A Carrot