We’ve all had this experience at least once… Food photography gone horribly wrong.
Someone we follow on Instagram says:
Hey, look at this amazing meal I just had.
And all we can think is…
That looks like pureed cat food topped with a dried out, splotchy parsley leaf.
If these crimes against food photography were limited to the average John and Jane Doe’s of social media, I wouldn’t be complaining. Unfortunately, we also see professional marketers and major food brands making some of the same silly mistakes.
Don’t get me wrong: It’s good that companies are trying to embrace food photography. After all, sharing experiences with food is one of the key ways that we all stay connected, both inside and outside of the screens and social platforms that occupy so much of our time.Are you looking to step up your food photography? These seven tips will change your approach: Click To Tweet
Ways Marketers Can Step Up Their Food Photography
Whether you’re an amateur food enthusiast, or a business that is looking to improve their food marketing strategies, it’s time to sit up and pay attention. Why? Because I’m a classically trained chef who has found success in traditional restaurants, corporate dining, and digital food marketing. A lot of what I do revolves around helping food brands present their products in attractive and creative ways.
Here are seven things you need to keep in mind before taking a picture of food:
Food Photography Tip #1: Take Lots and Lots of Pictures of the Same Thing
Look at that veggie burger up there! Looks pretty good, doesn’t it?
It took 20-30 pictures, with various angles, background adjustments, lighting changes, and other tweaks, before we got this one. This also went through a bit of post-processing to adjust for lighting and color saturation. Imagine if we had only taken a couple photos: We’d end up representing our product or recipe with a sub-par image.
Food Photography Tip #2: Pay Attention to Lighting and Don’t Be Afraid of Color
We have a strong preference for natural lighting, whenever possible. You can purchase big, expensive light boxes to simulate natural light, but in my opinion there’s no substitute for the soft light of an overcast day, or a shaded area surrounded by sun. There is a fully enclosed porch just off of our production kitchen, which is where we do a lot of our photography (weather and temperature permitting). True sunlight (filtered by shade or clouds) makes color “pop” in a way that is very hard to replicate with lighting equipment.