Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while. -Jack Welch
Over the past year, we’ve seen many Twitter changes.
Let’s name a few:
- The loss of nine executives and bringing on Jack Dorsey as CEO.
- The addition of customer service features, including a button that take the user straight to DM and an in-app feedback form.
- The new Timeline algorithm
- A change from the term ‘favorites’ to ‘likes’ and a heart replaces the star
- The addition of polls
- An increase of direct message characters
- The launch of Moments, meant to aggregate the top Twitter posts
- The welcome of Periscope to the family
The latest of all these Twitter changes:
Twitter is no longer a Social Platform.
It is now a News Platform.
This last change raises some questions:
- Is Twitter changing what we’ll see in our timelines?
- Is this the culmination of all Twitter changes, or will there be more?
- Is it still appropriate to share cat GIFs? Do I still fit in on Twitter?
All of these are really important questions, and we’re going to answer them all throughout. If you want to skip directly to those answers, look for this icon to find the answers to each:Twitter is no longer a Social Platform. It is now a News Platform. Click To Tweet
First, let’s chat about what is different.
Twitter, instead of showing under the Apple Store’s ‘Social Networking’ category, it shows under the ‘News’ category. In the Google Play Store, Twitter is still under the ‘Social’ category.
After struggling for years to pull into the top of the ‘Social Networking’ category in the Apple Store, this change comes as a huge boost in confidence. In the ‘News’ category, Twitter is #1 and in Social Networking, Twitter was #5.
How Did They Get to the Point That They Wanted to Make Another Twitter Change?
The Organization hasn’t right-out said why they’ve made more Twitter changes, but there are a few clues that lead to a potential answer.
Twitter ended Q1 at about $12.8 million dollars behind projection. They’ve done a lot to increase value and fun on the app, and although they’ve seen a steady growth in both MRR and user numbers, it hasn’t kept up with industry expectations.
Immediately when moving to the News category, Twitter was pushed to the top of the list. It must feel great to be in the #1 spot! In fact, their #1 spot in the News category might also help their overall Apple Store ranking, making their app more visible to Apple Store shoppers.