If you’re reading this post, you’re likely to fall into one of two traffic building camps:
The first camp is for people who have mastered traffic building, and are just here to heckle from the bleachers.
The second camp is for people who are still learning, and often find themselves struggling to build traffic to their website.
Perhaps that assumption is a bit reductive, but here’s my point: Chances are, you’re going to be stuck in the second camp if you still buy into any of the following myths:
Okay, I have a website. The rest will take care of itself.
You guessed it: Just having a website is not enough. In order to be successful at traffic building, you have to make sure that your website does something useful for your target audience.
For a retail store website, that could mean using an eCommerce platform, or at the very least having a detailed product directory that updates based upon physical inventory.
For a senior living website, that could mean introducing an integrated community event calendar, or a blog that features residents as guest writers.
A great website doesn’t just sit there. It needs to do something useful for the end user.
Paying for search advertising is a waste of time and money.
If you catch someone saying this, chances are they invested heavily in an unsuccessful Google AdWords campaign.
Search advertising is not a magic remedy that will fix all of your traffic building woes, but that doesn’t mean it should be written off completely. We’ve seen many instances in which search advertising can be the right solution, assuming that sufficient research has taken place on keywords and target audience.
If you’re looking for fast results, an effective search advertising campaign should be a part of your traffic building tool belt.
If you have a blog, you will get tons of free traffic to your website.
I may be paraphrasing, but Jon Morrow said it best: There is no such thing as free traffic.
When it comes to starting a blog, either you have time, or you have money. (If you have both time and money, then you’re pretty fortunate!)
If you have no time, but plenty of money, you’re probably going to pay copywriters $75 – $150 per blog post. At 2 – 3 blog posts per week, that’s like paying down a second mortgage.
If you have plenty of time, but no money, you’re probably going to be spending a lot of time writing those blog posts yourself. With new traffic building standards, those blog posts should happen several times per week and should be at least 750 words in length. The optimal length for a blog post now? 1500 words!