6 Traffic Building Myths Many People Still Believe
Don't fall for these 6 myths in traffic building!
If you’re reading this post, you’re likely to fall into one of two traffic building camps:
The first camp is for people who have mastered traffic building, and are just here to heckle from the bleachers.
The second camp is for people who are still learning, and often find themselves struggling to build traffic to their website.
Perhaps that assumption is a bit reductive, but here’s my point: Chances are, you’re going to be stuck in the second camp if you still buy into any of the following myths:
Okay, I have a website. The rest will take care of itself.
You guessed it: Just having a website is not enough. In order to be successful at traffic building, you have to make sure that your website does something useful for your target audience.
For a retail store website, that could mean using an eCommerce platform, or at the very least having a detailed product directory that updates based upon physical inventory.
For a senior living website, that could mean introducing an integrated community event calendar, or a blog that features residents as guest writers.
A great website doesn’t just sit there. It needs to do something useful for the end user.
Paying for search advertising is a waste of time and money.
If you catch someone saying this, chances are they invested heavily in an unsuccessful Google AdWords campaign.
Search advertising is not a magic remedy that will fix all of your traffic building woes, but that doesn’t mean it should be written off completely. We’ve seen many instances in which search advertising can be the right solution, assuming that sufficient research has taken place on keywords and target audience.
If you’re looking for fast results, an effective search advertising campaign should be a part of your traffic building tool belt.
If you have a blog, you will get tons of free traffic to your website.
I may be paraphrasing, but Jon Morrow said it best: There is no such thing as free traffic.
When it comes to starting a blog, either you have time, or you have money. (If you have both time and money, then you’re pretty fortunate!)
If you have no time, but plenty of money, you’re probably going to pay copywriters $75 – $150 per blog post. At 2 – 3 blog posts per week, that’s like paying down a second mortgage.
If you have plenty of time, but no money, you’re probably going to be spending a lot of time writing those blog posts yourself. With new traffic building standards, those blog posts should happen several times per week and should be at least 750 words in length. The optimal length for a blog post now? 1500 words!
Does that blog traffic still sound free? Didn’t think so!
There is a fast and cheap road to the first page of Google.
As covered in our recent blog post on qualifying your SEO company, be wary of anyone that promises top search rankings in a short period of time. Any initial gains you see are likely to be offset by stiff penalties down the road, as most quick-rank schemes are exploiting some loophole in Google’s search algorithm.
Believe it or not, it can get worse: Google regularly updates their algorithm to close loopholes. That exploit you just paid for may not even work, and you’ll still get the penalties.
If you can get to page 1 without cheating the system, the rewards will be worth all that hard work along the way.
I need to be on all major social media platforms.
I’m going to admit something: Our traffic building strategy at Road Warrior Creative does not include SnapChat.
SnapChat is growing insanely fast (it recently outgrew Twitter) and now reaches over 10% of the entire US digital population. Over 70% of their user base is between the ages of 25 and 34 (AKA millennials). Although millennials have been called the “most entrepreneurial generation ever”, very few of them actually own a business. While SnapChat is surely a great place to be for many consumer-based businesses, it’s not for us.
Why aren’t we on SnapChat? Because we’re focusing on B2B (business-to-business) marketing.
Unless you’re a massive corporation, you probably don’t need to be omnipresent on social media. In fact, it would be better to focus on just 1 – 2 platforms in order to maximize your impact.
Do your research, or ask for help, and choose the platforms that are right for you.
My website doesn’t need to look good, as long as I have great content.
Not long ago, Hubspot shared that investing substantially in a website redesign increased their sales by over 80%. What’s my point? Reinvesting in your online presence can be a very smart business decision.
If your website appears visually outdated, does not look good on mobile devices or tablets, or has a poorly designed UI, then it is holding you back. In some cases, search engines will penalize your website’s page rank if it does not meet current standards.