Top 5 Facebook Tips for Marketers
5 tips on reaching your Facebook audience.
We all just want our goods to be seen, right? You likely spend 1-5 hours planning out your social media content for the month, perhaps even longer if you’re filming videos and creating graphics. All you want is for that hard work to be presented to your followers on a glossy, blue Facebook platter eager to be consumed.
Sometimes you send out that platter too soon, too late or… eek! – with red meat for a pescatarian. (Tell me: did I go too far with that metaphor?) Point is, we need to know what to serve when so we can entertain those who will appreciate it most.There's no magic behind marketing successfully on Facebook, but there are keys! 5 Tips for Facebook Marketing. Click To Tweet
Check out these 5 in-depth Facebook tips to get you reaching more of your audience. Are these quick fixes? Some, but not all. Know that it takes a bit of research and experimenting, but once you’re in the groove, you’re in it!
1. Video is King:
Facebook has really up’d their game with video. With their release of live streaming video, it’s clear they want to be #1 in visual social entertainment and connection. This also translates into their algorithm’s preferential treatment of video vs. other content in the News Feed and their commitment to help you get it right. Of course, they tailor content to each individual, meaning if a person rarely engages videos on a regular basis, Facebook might make an acceptation here. Overall, we can say that video has a high likelihood of being distributed in friends’ and followers’ News Feeds over other content.
Let’s check out a couple of great organic videos:
The great news is that the videos don’t always have to be your own. It’s fantastic if you create your own videos. Your followers will love it, and you can really create some amazing rapport, but it’s not 100% necessary. Finding popular or even viral videos can be super helpful to increasing reach. This is so easy – promise me you’ll try it this week. Find a YouTube video or (better yet) a Facebook originated video that has had amazing reach and share or repost it with attribution to the originator on your page. Ooh… I must note that it’s also extremely important that this content be in line with your content so that your followers aren’t thrown a curve ball. It should compliment what you’re already putting out there.
Here are some great examples of video shares:
2. Images are Queen:
If videos are king, images are… you got it! Queen. They’re still powerful (and beautiful, of course), but they don’t always make the final decision.
It’s improbable that you’ll be able to post video for every post. It’s a lot easier to post photos or graphic images than to drum up video content. In fact, it’s encouraged that an image accompany every post if you have the means (and as I’ll show you, you likely do!)
We’ll get into the nitty-gritty in a later post, but let’s get you started with a sheer overview of easy grab-it-and-go images and graphic image creators you can use with very little training:
- Your own photos! As long as your phone has pretty great photo clarity, feel free to snap and share (iPhones are awesome for this, but I’m partial because I have one.)
- Grab a photo from a free-for-commercial-use website and make sure to check if they require attribution.
- Pablo by Buffer. This tool uses the Unsplash database and allows you to add two blocks of text + an image overlay (like a logo). It’s super quick and easy.
- Canva. This is a bit more robust with a lot more bells and whistles, so if you’re looking for a more involved graphic, this might be your match.
- PicMonkey. Very similar to Canva without the pre-made templates and with the added capability of editing photos within the platform.
3. Know the Ideal Time to Post Each Day
This is always a tricky one, and because analytics only show how well (or how not so well) your strategy has been so far, the nature of the beast is that you’ll want to experiment a bit to really nail down what works well for you.
That said, experimentation isn’t as straight-forward as it might sound, because the constantly changing Facebook Algorithm is just that… constantly changing! Therefore, posts that used to work well with your audience might all of a sudden be hidden from their News Feeds. Don’t let that force you to give up! Instead, take this knowledge as mind-opening and simply draw a strategy that allows you to do the best you can and revisit as time goes by.
If you’re looking to figure all of this out manually, head over to your page Insights.
Click on “Posts”:
Ah! Look at that fantastic graph! There are three tabs reflecting when your fans are online, what post types do best for you and the top posts from pages that you’re
stalking, ahem, watching. 🙂
To determine when you should be posting, the first tab showing you when your fans are online is best to investigate.
The graph shows an overall trend over the week, but when you hover over each bar graph, you’ll see the exact metrics for that day.
You’ll want to look for the peek times your fans are online. Posting at these times will give you the best chances of each one of them seeing your content. Based on this graph, if I wanted to post 4 times a day, I’d likely choose 8:00am, 10:00am, 11:00am and 3:00pm. If the daily graphs varied a bit more, I might even change it up per day.
Play around with it! There is no full-proof answer. Test, assess after two weeks, test, assess after two weeks… and then do it again.
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4. Know the Ideal Number of Posts Per Day
There are a few ways to discern how many times per day to publish. In fact, I’d reckon hundreds of blog posts are centered on this very topic. Here’s one from HubSpot and another from Patrick Phillips, yet another from My Lead System Pro… and also one from Byron Ingraham — and these are just the four most recent I found!
Those are all great resources, but don’t forget that those authors didn’t survey your audience. Your analytics will reveal the true key in determining how often to post.
Using Facebook analytics, you can check on these stats manually, but before checking out the goods, you’ll need to experiment a bit. Have patience with this one. Aim for two week stints trying a new number of posts per day for each stint.
Here’s a sample chart I created:
In this example, I saw a bit of a dip when I posted 4x per day, but kept going. I had an uptick posting 5 per day, and another significant downturn when I posted 6 per day. I’d likely continue my experiment until I saw more of a consistent pattern. Once you find the perfect number of times to post for highest engagement, it’s important to consistently reassess. If you find that engagement is falling over time, first think about what content you’re posting. If you think it’s spot on, try to vary the number of posts per day again.
5. Engagement Creates Longevity
No list of Facebook tips is complete without mentioning the importance of engagement. Have you ever commented on a business page’s post and received a thoughtful comment back? How amazing! You might not even have wished they reply back, but when they did, it was like that cherry on top of an already really sweet sundae.
Social media is a ton of work between finding the social platforms that will work best with your business, learning how to use those platforms and attempting to please your audience with great content day-in-and-day-out. On top of all of those things, we also need to keep up with the rapid changes on each platform AND nurture our audience. Phew!
No need to fret! There are a couple of options to make all of this a bit easier! Today, let’s specifically talk about audience engagement (replying to those who commented, shared or perhaps even “liked” your post).
- Make it part of your daily schedule: take 10 mins or fewer a day to check your notifications and reply to comments. If you have a very high volume, it might take longer, but if you dedicate at least 10 minutes, you will have the opportunity to touch several people along the way!
- Hire someone to do non-strategy social media work. I know! Hiring always sounds super scary, but it doesn’t have to be. Double check with a CPA and/or lawyer in your state to ensure you’re in compliance with state laws, but it’s probable you’ll be able to hire someone on an as-needed basis to do some of this work for you. Of course, it will be imperative that they understand your brand voice so their work falls in line with the rest of your social media output. But hey! Think about it – new energy, new personality, and new fervor for chatting with customers might just be what your brand needs to really connect.
- Use a Facebook listening tool to help you easily see the comments that have come in and reply to them on the spot. A few services that offer this include Hootsuite and Sprout Social.
Phew! So, which one of these Facebook tips are you thinking of drilling into first? Let us know in the comments below.