Tools You Need to Rock Your Marketing Plan
We love sharing knowledge with others. In fact, that’s one of our company values! So today, we’re sharing some of our favorite tools and top resources that will help you rock your marketing plan.
For scoping out your competitors, we recommend SpyFu, a website that allows you to download your competitor’s most profitable keywords and see how much money they might be spending in Google Adwords.
If you want to sneak a peek at your competitor’s Facebook and Instagram strategy, you can visit any Facebook page and see all the ads they are actively running on Facebook and Instagram. Read more about it here.
Search Engine Optimization
When it comes to SEO, there are some really easy to use tools to up your search engine rankings.
Try using a keyword planner, like Google AdWords, to help you get new ideas for keywords and build your campaigns.
Look at what terms and topics are trending across the world with Google Trends.
Find the best keywords to use with Moz Keyword Explorer.
PR and Backlinks
If you want to generate buzz about your brand and get some backlinks to your website or social platforms, here’s what we suggest.
Take a look at Help A Reporter Out (HARO), which sends free inquires from journalists seeking sources for upcoming stories and media coverage.
Join ProfNet Experts, a membership site that is used by journalists seeking sources to interview or quote.
If you want to monitor content online, try one of these tools.
Set Google Alerts for content topics that you’re interested in, whether it’s from your competitors or your own content.
Use Mention to monitor your own brand, as well as your competitors’, and your customers.
Blogs, Courses, and Podcasts
Here are some courses, blogs, and podcasts we recommend:
- Google Analytics Academy
- Google Academy for Ads
- Moz Blog
- Hubspot Blog
- Social Media Examiner Podcasts
You can also check out the Road Warrior Creative blog. We regularly post insights on topics related to internet marketing, search engine optimization, social media marketing, website design & development, logo design & branding, and WordPress.
Let’s Grow Together
If you’re interested in partnering with us for one-time or ongoing marketing services, get in touch! You can fill out our new client inquiry form, or just send us an email. We’re always ready to chat about marketing strategy and goals.