We always hear about logo design, rebrands and provocative advertising campaigns. Brand books rarely make news, since they’re an internal, behind-the-scenes deliverable. However, that does not diminish their importance. They provide a high level set of guidelines for maintaining brand standards. If you’ve got a brand, you need a brand book. Let me paint you […]
While the underlying principles of design remain constant, certain trends dominated logo design in 2016 and are predicted to continue into 2017 with a vengeance. They’re evident brands across the board, from global to local. Here’s four big trends to be on the look out for in the new year. Less is Still More The concept […]
If I had a dime for every crude clip-art logo I’ve seen created in Paint, Word or PowerPoint…I would have a lot of dimes. It can be tempting for business owners to save money by creating something themselves. However, cutting corners on your branding is detrimental to the success of your business. Plus, you’ll likely face a […]
Learn more about Road Warrior Creative: our history, what we stand for, and what has changed since our rebrand from Au Coeur Design.