Starting a Food Blog: 4 Tips for Success
Want to start a food blog? Here's some tips to help you.
If you’re a fan of blogs, you’ve probably stumbled across a food blog or two. And that’s really not surprising considering there are thousands of food blogs for every season, occasion, and diet. Some of these blogs are craaazy successful, with a large following on social media and tons of website visits. That got us thinking- how do those bloggers make that happen?
We took a deeper look at food blogs and what makes certain sites great. Now we’re sharing that information with any hopeful food bloggers out there who are looking for a place to start. So without further ado, here are our tips on how to start a food blog, and make it successful.
Choosing a Name
First things first. When you decide to start a website, of course, you need a name.
Now, this might sound easy, but with the multitude of food blogs out there, you want to make sure yours get seen. One way to make that happen is with a good name for your blog. You want something that’s easy to remember, attention-catching, and maybe even a little cutesy or funny.
When choosing a name, here are some things you can consider:
- Is my blog for a certain diet or dietary restriction?
- What is the voice of my blog going to be? Formal, casual, straight-up, funny?
- Am I going to include personal stories with my recipes?
- Will I be having social media accounts with the same name?
If your blog is only going to include, say, vegan recipes, you may want to include some nod to a vegan diet in your blog name.
The voice you use includes the name of your blog. For instance, if your voice is formal, using a name with a joke or pun may not be the best way to go, and vice-versa.
While many food bloggers do this, if you plan to include personal stories with your recipes, you might want to consider using your name or something personal in the name of your blog.When naming your blog or business - check for the availability of domain names and social media handles first. The holy grail is being able to get the same social media handle across all platforms. Click To Tweet
And if you’re going to have social media accounts, you want them to have a consistent name. So make sure those names aren’t taken on the platforms you plan to use, or if there are any names that are similar to the one that you’re wanting to use, because you may be confused with that blog.
Building Your Website
There are two main options for creating your food blog. You can hire a web developer to make it for you, or you can choose to build it yourself. Both have their pros and cons, especially if you don’t have experience with websites, but no matter what you decide, there are options for starting the food blog of your dreams.
If you’ve never built a website before, you may be thinking of hiring a website developer. They can create your website, customize it to your liking, and make sure everything is working smoothly. However, the downside of hiring a developer is that it will cost a good chunk of change, especially for a custom website.
So, if you don’t have the budget for a developer, what do you do? Well, fear not, because you can always create a website for yourself! There are lots of very user-friendly hosting sites that can help you get your website going. Plus, you can find online tutorials on using those sites to really create the site that you want.
Buying a Domain
A domain is the address of your website. AKA, what people type in the URL bar or search engine to go to your site.
When it comes to buying a domain, you have to first consider what will work best for you. For example, a non-profit would probably use a “.org” domain, while a tech company might use a “.com” or “.io”
You also want to make sure you’re getting your domain from a trustworthy source. There are plenty of sites that will charge you very little for a domain name, but they have hidden fees that end up costing more in the long run.
Designing Your Website
When you get to the actual designing of your website, there are a lot of things to consider. If you’re building it yourself, you may want to go with a simpler theme that you can easily edit to your liking. If you’re working with a developer, you may have more options for customizing your site.
Either way, you’ll want to make sure you have a generally well fleshed out plan for how you want your website to look before the designing starts. That could include fonts you like, your logo, a color scheme, menu options, photo displays, and much more. You can also take a look at other websites, and pick out elements that you like and want to see incorporated into your website.
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Using Social Media
When it comes to food blogging, having social media accounts to share your recipes and photos is probably a good idea. It provides exposure and a greater ability for your ideas to be shared to other accounts.
Another tip for social media? Interact with other food bloggers! There are tons of food-related accounts on Instagram, and following them and commenting on their posts is a great way to get into the community. This is especially true for bigger cities that offer a wide variety of food.
For instance, Austin, Texas is often known for its great music and food scenes, and the community of foodies from Austin is all over Instagram. They interact with each other, compliment each other, and sometimes even team up for giveaways or just regular content. Many of them have thousands of followers, so taking advantage of any way to put yourself out there is a plus!
So, long story short, get your blog on to social media! It can go a long way, even if you're just using one platform.
Of course, if you're writing a food blog, you want to showcase the most important part of your recipes: the food! This is especially true if you plan to use those same photos for social media. You want them to be eye-catching and show off your delicious dishes.
Even if you don't have a fancy camera, you can still take great photos. Here are some simple tips for making sure you get the best content:
- Take as many pictures as possible
- Don't be scared to use some color
- Show off real life photos
When you see pictures on a website or social media site, they seem to look perfect. And that's because food photographers take a lot of photos of the same thing. Getting different angles and changing up the lighting while photographing your food can really help get the shot just right.
A pop of color can bring attention to a photo. Adding a colored napkin or bowl to your setup can help draw the eyes to your photo and show off the detail of the food.
Food photography doesn't have to be staged, you can show off your real life, even if it's messy! This will help provide a realistic and look to your kitchen instead of a professional and cold. Real life resonates with viewers and makes them feel like your recipes are possible for everyday chefs.
Whether you have a DSLR with multiple lenses or just an iPhone, great photos are possible if you consider the details and take your time. You can read more about food photography tips here.
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