Social Media Marketing

How to Create Custom Instagram Highlight Covers with Canva
We're teaching you how to create your own custom Instagram highlight covers with Canva in just a few simple steps.
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Inspiration for Your 2019 Holiday Campaign
Holiday campaigns take a lot of time and effort to plan, so here is some holiday campaign inspiration.
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How to Use Instagram Influencers
Learn more about how to work with Instagram influencers to promote your brand and products or services.
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Marketing to Gen Z: The Do’s and Dont’s
Top tips for marketing to Gen Z - platforms you should be on and examples of authentic strategies that actually work.
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Social Media Marketing for Conferences: 4 Ideas for Attracting Attendees
When you’re putting on a conference, you want to make sure that your event gets out to the public. But simply creating an event on Facebook or putting up a new blog post won’t always cut it when it comes […]
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What is Second Screen Social?
In the era of constant media and advertisements, our attention is almost always divided between two screens, especially when we have mobile devices right in the palm of our hand. Many of us scroll through social media while the TV […]
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Social Media Marketing for Nonprofits: A Guide
It doesn’t matter which industry you’re in, social media can make a big impact on any organization’s marketing strategy. The fact that social media access is free, though, does make it natural to integrate into nonprofit or startup marketing efforts, […]
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Love at First Scroll – How to Create Pause & Click-Worthy Content
When it comes to creating a social media strategy, I think we can all agree that content creation can be a challenge. Especially when you’re trying to cut through the noise that today’s audiences experience on platforms like Instagram or […]
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Facebook Ads… You’re Using Them, Right?
If you have a business, there’s a high likelihood that you’ve contemplated trying out Facebook Ads. For some, Facebook Ads are the answer to the dream of really hitting their engagement out of the park. For others, they’re the key […]
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Top Pinterest Recommendations for Food Brands
Pinterest may seem like any other social media platform. After all, you can share photos, videos, and articles just like Facebook or Instagram. But what’s different about Pinterest is that it’s more than just a social media platform- it’s a […]
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