We partner with businesses and nonprofits to create a website presence and strategy that is unique to their brand and mission. After an in-depth discovery process in which we learn about your target market and goals, we thoroughly research industry best practices and trends to combine with our knowledge and create a strategy unique to your organization. Once a strategy has been established, we’ll work together to refine a design and turn it into reality.
Our Approach to Web Design
Our approach to web design is mobile first. As internet traffic increasingly transitions from the desktop to tablets and smartphones, it is key that your website provides the optimal user experience, no matter the device your customers are using. We focus heavily on ensuring that your website design positively represents your brand and puts the information your customers are seeking right at their finger tips, whether they are at home or on the go.
We believe in creating clean, easy to navigate designs that draw in visitors with vivid imagery and engaging content. Each design we create is custom tailored to meet the organization’s goals, with clear calls to action that drive results. We value innovation and seek to make our client’s websites stand out and position them as an industry leader.
Our Approach to Website Development
We specialize in and build all of our websites in the WordPress content management system, which powers more than 25% of all sites on the web. Within WordPress, every design is built in the Genesis Framework, a premium code-base that is built for security and search engine optimization. Within the pairing of WordPress and Genesis, we have built everything from simple four-page sites, to blogs, directory websites, and eCommerce/online stores with hundreds of products. Our custom themes and plugins are created with clean, well documented code that provide a solid foundation for your website for years to come. Every site is mobile responsive, HTML5, and retina ready.
Not all website projects require a completely new theme. Sometimes we discover that just a portion of a website is not doing what it should while other parts of the site work well. When applicable, we’re able to build custom WordPress plugins or modify existing WordPress themes (including non-Genesis themes), to make your website deliver the results it should.