Website Design & Development
Highly engaging websites built to surpass expectations.
Whether you’re building a brochure website or a complex web-based application in the WordPress environment, our team has the expertise in project management, research & UX, web design & UI, development, and post-launch support to see your project through to completion, and beyond. We view every website design & development engagement as a potential long-term partnership, which drives us to deliver maximum value at every turn.
Just like each business we work with is unique, so is every website project. An in-depth discovery process helps us learn about your target market and goals, website structure and established brand guidelines for logos, fonts and color schemes. Combined with our expertise in current best practices for web design and development and knowledge of industry-specific trends, we establish a clear creative vision for your project. As the project progresses, you will get to watch as your design is refined and turned into reality!
Our Website Design & Development Methodology
Based upon decades of aggregate experience executing website projects at every scale, our team has arrived at what we believe is the optimal methodology. Ultimately, we believe that the following components are essential in order for a website to achieve its full potential:
Initial Consultation (Pre-Proposal)
We gather key information on your business and define expectations for the project. This preliminary discussion helps us to understand the problem we’re trying to solve, the resources at our disposal, and any limiting factors that may exist. An initial consultation is required in order to receive a website project proposal and generally covers the following topics:
- Your business’s identity (brand) as it exists today.
- The type of work you do or services you provide.
- Customers you’re currently attracting and overall business volume.
- Type of customers you want to attract, if different from above.
- Short-term and long-term business goals.
- Major business struggles and roadblocks to success/growth.
- Overview of types of services that may be beneficial to you.
- Discussion of project timeline and budget ranges.
- Open Q&A
Website Research & Strategy
Whether you need a deeper knowledge of markets & buyer personas, social media, or search engines, our team is equipped to deliver reliable data and actionable strategies that will get results for companies of any size. We have helped food brands and socially conscious organizations grow their customer base, broaden their impact and launch new national campaigns — all of it founded on solid research and evidence-based recommendations. Depending upon the scope of your website project and any existing data at our disposal, conducting additional research may be critical to your website’s long-term success. Prevent costly mistakes and improve the outcomes of your marketing efforts, by combining results-driven research with Road Warrior Creative’s digital expertise.
Discovery & Website Design
We focus heavily on ensuring that your website design positively represents your brand and puts the information your customers are seeking right at their fingertips, whether they are at home or on the go. By creating clean, easy to navigate designs that draw in visitors with vivid imagery and engaging content, we maximize user experience quality and web traffic conversions. We value innovation and are passionate about maximizing flexibility for both our clients and end-users in the following ways:
- Modern, clean interface and dynamic visuals
- Responsive design methodology for ease of use on phones and tablets
- Compliance with best practices in web accessibility
- Either custom or theme-based design options available to fit your unique budget
Our development team is heavily involved at every stage of your project. From the initial consultation, to design, to launch day, these regular check-ins ensure that we are able to execute your project on-time, on-budget and within scope. Not only does the project run more smoothly, we’ve learned that consistent, open communication with our development team allows us to identify unique solutions to our clients’ challenges earlier, and more often. In addition to being expert problem-solvers, our development team is able to execute standards-compliant, high-performance code solutions in the following areas:
- Custom WordPress Theme Development
- eCommerce Websites
- Membership Websites & Portals
- Multi-Platform API Integrations
- Custom WordPress Plugin Development
- Back-End Database Management
- Server-Side Optimizations & Encryption (SSL, CDN, Server Config, Bulk Redirects)
- WordPress Theme Setup & Customization
- Language expertise for web-based applications includes: CSS/SASS, PHP, JS, Java, HTML5
In addition to the above, all Road Warrior Creative websites receive basic keyword optimization of all content (SEO), are mobile responsive and are optimized for high-resolution retina displays.
Testing & Debugging
Every website project includes a rigorous testing & debugging phase, in which our team tests every feature, performs a visual check on every page, checks the website’s performance in all major browsers, and reviews project scope to ensure that we are delivering everything promised. These tests are performed by multiple people and any issues uncovered are compiled into a final change list and assigned to our development team. Testing at such a granular level ensures that we are delivering a superior end product that is sure to meet or exceed expectations.
Launch & Training
As your website is launched, our team runs through a final checklist that includes over a dozen items — everything from setting up SSL encryption, to ensuring that the client has access to their hosting environment. This ensures that every website we deliver meets our rigorous internal standards and is delivered securely, in compliance with all current best practices. Following launch, we include two 45-minute training sessions in the use of your new website. The first session is typically scheduled within 2-3 business days of launch. The follow-up session typically occurs after 30 days, which provides you with the opportunity to spend some time with your new website and put together a list of more specific questions.
Many of our clients will have us host and manage their new website on an ongoing basis. Click here to learn more about Hosting & Support.
They developed a beautiful website for us and continue to be wonderful to work with when we have questions about our site or need to add something to it.
– Jennifer K.
Owner @ The Pink Moose
What does it cost?
The cost of a website can vary substantially, depending upon the unique scope of each individual project. Road Warrior Creative websites typically start at around $3K for a very basic website, and can increase substantially from there. For the most accurate price, please do not hesitate to start a conversation with us about your needs.
How long does it take?
Website projects typically take a minimum of 5 weeks and can take up to 12 weeks for very large projects. If your need is urgent, check with us to see if a rush option is available.
Do you guarantee results?
We do provide a limited warranty on websites that we build, which is detailed in our project proposal. Although we are confident in every deliverable we create, due to the nature of consumer markets and the number of variables in play at any given moment, we can not guarantee long-term results.