From blog set up and best practice education to creating a fully optimized presence on Facebook, Twitter, Instagram, YouTube, Pinterest and more – we will help you make your social media efforts a success. Our goal is to help your business initiate and sustain engaging online conversations with your target demographic, and to build a foundation not only for greater online visibility, but also for a richer social dialogue that will positively impact your bottom line.
Social Media Marketing Strategy
Social media sites play increasingly important roles in consumers’ online interactions with businesses and brands. Customers may not take the time to regularly visit a website to check on current specials and events, but they will visit and follow your business on social media if you have unique and engaging content. In some cases, social media makes communicating with your customers easier than it might otherwise be; you don’t have to wait for customers to come to you, you can go directly to them, posting updates in a place they are already going to interact with their friends and community – but there is an art to succeeding on social media. We can help you perfect that art.
Our social media marketing strategy services include an in depth view of your business goals and current social media status. After a review of the status quo and in-depth research, our team of online marketing strategists will generate a detailed strategy for your social media success. Based upon your specific goals, industry and target market, we will recommend what platforms to use, how often to post, what types of posts work best, when to pay for advertising, and how to track results/measure success. We’re here to help you put your new strategy in place, or happy to cheer you on while you implement the plan.
Social Media Management
Don’t have time to keep up with Facebook, Twitter, Pinterest, Instagram or any of the other social media sites? We’re available to help you implement your new or existing social media strategy. Whether we collaborate with you on a single social media platform or completely manage your online presence, we will help you achieve your social media goals. Depending upon your needs, work may include (but is not limited to):
- Facebook: status updates, promotions, event management
- Twitter: tweets, direct messaging, hashtag engagement
- Instagram: image creating and scheduling, community engagement
- Email Newsletters: list management, content creation and mailing
- Pinterest: pinning to boards and community engagement
- Google Plus: business page updates and group engagement
- Flickr: photo posts and group moderation
- Yelp & Relevant Review Site Monitoring
Social media and blog maintenance plans are offered in 90 day, 6 month, and 1 year increments and have a one hour minimum per week (4 hours per month minimum), billed monthly.
Website Content Creation & Blogging
The inclusion of a well-maintained blog creates a dynamic and engaging website, that helps to generate website traffic both via social media sharing and increased search engine visibility. Just need ideas for what to write? We can help you identify the types of blog posts that will be most compelling to your target market. Have writer’s block? Our content writers can write and publish posts for you on an agreed upon schedule. We’re also available to help with comment moderation and responses.
Detailed Tracking & Reporting
Google Analytics, Facebook Insights, Feedburner, Pinterest pin rates, email opens and click-throughs…need help making sense of all the data? Want to see all the results of your online efforts in one detailed, easy to understand monthly or weekly report? Whether we’re managing your online marketing strategy or you are, we can track and monitor all of your online efforts, and email you regular detailed reports. Reports will include both spreadsheets and graphs/charts, and may include current time-frame as well as year-to-date and previous period comparisons, customized to your individual business needs.