With our marketing experience at the national level in a variety of industries, we can help you to build a search engine optimization (SEO) plan that will drive targeted web traffic and increase conversions. More than just providing a strategy, our goal is to also be your teacher. At the end of every search engine optimization engagement, we want you to have more than increased traffic — we want you to think SEO in everything you do online. Our goal is to provide you with a foundation that you can build upon for years to come. Substantial and sustainable changes to search engine rankings do not occur overnight. Reaching your ideal placement requires a combination of strong website design, organic SEO and a well planned internet marketing campaign that is methodically executed over time.
What is Search Engine Optimization?
Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines. It is the art of creating quality content with key words and phrases that are easily recognized by search engines so that your website will rank high in organic (I.e. not paid) search results relevant to your website. Often SEO is about making small modifications to parts of your website that you might not even think about. When viewed individually, these changes may seem like incremental improvements not worth the time, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and your performance in organic search results on Google, Bing and other search engines.
It is important to think of search engine optimization not as something that you do once, but an ongoing activity for the life of your website. For many businesses, search engine optimization includes the addition of and regular posting on a blog.
Our SEO Consulting Services
We will help you to optimize your website with appropriate titles, keywords, descriptions and text for basic search engine rankings. This process includes a thorough evaluation of your current website, a discussion of your goals, target demographic, and competitors, and detailed research to determine your best optimization strategy. Often our content writers step in to assist in the reworking of your content to match current search trends and data. We will assist in the initial implementation of this strategy and can provide regular SEO audits and support following the initial implementation.