Ads & PPC

Agile multi-platform campaigns. Tangible ROI.

We believe that the most effective online advertising campaigns begin with the end in mind.

From impressions to clicks, to conversions, our team will work with you to identify the key performance metrics that must be achieved, before a single ad dollar is spent. With in-depth market research, audience analytics and keyword discovery, we work with you to craft a custom advertising campaign that is designed to deliver optimum results within your unique budget. Whether your ads need to be on search engines, social media, sought-after influencer channels, or all of the above, our team is equipped with the expertise and capability to deploy multi-platform campaigns on both a micro and national scale.

Change happens fast on the internet and your campaign needs to adapt quickly. With 24/7 client access to a central campaign performance dashboard, regular strategy consultations and campaign performance tune-ups, we’ve built our process from the ground up to maximize transparency and client return on investment.

Ads & PPC - Road Warrior Creative

Ads & PPC Overview

The two primary areas in which we focus are standard ads and pay-per-click ads. Standard ads are “pay to display” — i.e. if a user sees your ad content, you will pay a predetermined fee to the platform displaying the ad. Pay-per-click (PPC) ads only charge a fee when a user actually clicks on your ad. As a general rule, standard ads are less expensive than pay-per-click ads and the most optimal choice will depend upon your specific goals. In addition to these forms of promotion, we also work with a growing list of food-focused social media influencers with a variety of audience demographics.

Our team is experienced in the following areas:

  • Google AdWords
  • YouTube Advertising
  • Bing ads
  • Ad Retargeting
  • Facebook Ads
  • Pinterest Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • Influencers / Sponsored Content

Our Process

Discovery

We begin every ad campaign project by getting to know you, the client. Through one or multiple discovery sessions, we will gather as much information as possible about your business, goals and overall trajectory. This is the foundation of everything that comes next, as the research we conduct will focus on the key goals and performance milestones established during discovery.

Research & Data Collection

Following discovery, our team will take a much deeper dive, collating data, identifying trends, auditing your existing practices and looking at how other businesses may be tackling the same problems. This formal research phase may include both primary and secondary research, depending upon scope. If no reliable data exists, our team is capable of collecting consumer data at scale via digital surveys, interviews and online focus groups.

Strategy & Consulting

Following research, we will combine the most relevant data points and trends into an actionable strategy that is designed to help you reach your destination. Every research engagement concludes with a formal video presentation and digital copies of research findings & strategies, laid out in an easy-to-follow PDF document.

Delivery & Implementation

Having uncovered the best path forward, we proceed directly to delivery and implementation. Not only are we capable of creating the strategic vision, we have the expertise and resources to deliver it, as well. Our team will work with you to establish a clear timeline and budget, whether we’re deploying your next website,  designing unique collateral for your brand, or setting up your next ad campaign.

Ongoing Support

We treat every work engagement as a potential long-term partnership. Whether you need marketing help once a year or once a day, our team is standing by to provide individualized support and training when you need it.

Since February, monthly traffic on the website grew by 24%. Our organic search traffic went up by 18%. The Google ads gave us a significant improvement as well.

– John M.

Communications Director @ A Woman’s Healing Center

FAQ

What does it cost?

Because we require upfront research & strategy for all ad campaigns, upfront costs start as low as $1.5K, depending upon the amount of research needed. Once the campaign is underway, we charge a standard service fee of 15% with a $200 per month minimum. For the most accurate price, please do not hesitate to start a conversation with us about your needs.

Can I see my results?

We provide access to a 24/7 client dashboard, which will show you live campaign performance. Additionally, we will schedule regular check-ins with you to discuss your campaign’s performance.

How is billing for ad campaigns handled?

Fees for any upfront research & strategy are paid according to our standard terms. Once the campaign is underway, we require monthly automatic debits via an active credit card or bank draft.

Do you guarantee results?

Although we are confident in every deliverable we create, due to the nature of consumer markets and the number of variables in play at any given moment, we can not guarantee results.

Am I locked into a lengthy contract?

No. As long as you are able to provide us with 30 days written notice, we can take your campaign offline and cancel automatic debits.