In their opening year, Fort Collins Montessori School put together a basic, functional website. While their original site was suitable for a charter school in their first year of operation, subsequent growth in enrollment and expansion to another building warranted an expansion to Fort Collins Montessori School’s online presence. With an increasing need to broadcast information to families of enrolled students, to manage a robust number of official meetings, committees, and parent volunteer organizations, and to attract new talent and funding to their growing program, they knew it was time to create a school website that would effectively serve them long-term.
Knowing that their website needed to provide a wealth of information to the public, attract families to enroll students in their program, and present opportunities to engage and get involved with Fort Collins Montessori School, our primary goal was to craft a user experience that was capable of packing in a lot of information in an attractive way.
In addition to an intuitive two-tiered navigation structure, we also focused on building a colorful home page that was focused on answering the key questions that a family thinking about enrolling at Fort Collins Montessori School would have. By breaking up relevant content in a colorful and engaging way, including multiple calls to action encouraging families to learn more about the program and enroll, we crafted a website that helps Fort Collins Montessori School convert their web traffic into newly enrolled students.
With the core needs of their target audience met, it was time to shift focus to the school and its faculty. In addition to providing relevant and timely information to visitors, the website also reduces administrative overhead by providing easy online payment options for families that owe fees to the school and a highly customized “Family Resources” area aids in facilitating and pairing parent volunteers with a broad range of daily and weekly tasks that helps the school to run effectively. By using their website to reduce their administrative burden, the faculty and staff at Fort Collins Montessori School can spend more time focusing on students!
After launching their new website, Fort Collins Montessori School saw a 9% increase in inbound website traffic compared to the previous year and substantial improvements to their ability to measure search engine performance for specific keywords. In addition to an upward trend in website traffic, Fort Collins Montessori School is now capable of connecting with families and parent volunteers in newer and more meaningful ways, with the implementation of a full-featured online calendar, an easy-to-use online payment system and a parent volunteer management system.
It was our privilege to help this exceptional school build a better online presence and we’re delighted to continue working with Fort Collins Montessori as their website hosting and maintenance partner.
We have been so fortunate to work with Road Warrior Creative! As a small non-profit looking to improve our online presence, they designed and took on hosting our website, update the site to meet our needs in a timely and professional fashion, and provide the perfect support we need to implement changes as we can on our own. Chris and Amber are flexible, knowledgable, and very easy to work with. We highly recommend them!