When they approached us, Canyon Concert Ballet already had a website on the WordPress platform that they had put together themselves as a do-it-yourself project. Unfortunately, this did not turn out to be the solution that their organization needed in order to continue growing and connecting with their target audience. A generic out-of-the-box theme, confusing navigation, and general lack of compelling content was harming their ability to connect with current and prospective students and families online. Canyon Concert Ballet (CCB) also recognized that their website needed an improved user experience for all of their user groups (parents, students and teachers), a live calendar for classes and events that can be updated and maintained easily, integration with their third-party class registration/payment portal, and improved SEO strategy and tools with a focus on their geographic area. They needed all of this functionality packed into a clean, modern design that was both easy to use and easy to maintain.
From its inception, we envisioned a clean and modern design for this website project. Borrowing heavily from the purple, white, and black color scheme from their logo, we crafted a website that displays relevant information clearly and concisely from the home page, to interior pages, to their online calendar.
Alleviating the confusing navigation scheme of the previous website, we introduced a simple two-tiered system with upper navigation linking to an online registration and tuition payment system and to Canyon Concert Ballet’s social media platforms. From there, a more prominent primary menu presents site visitors with options to learn more about Canyon Concert Ballet’s history, professional company information, ballet school information, news and events, studios and locations, and a section for different donations/funds.
As a nonprofit, Canyon Concert Ballet does charge some tuition, but also relies on sponsorships and individual donations. Introducing multiple integrated donation forms with PayPal integration was an important part of our approach, as it enables their organization to secure additional funding 24/7 through their website.
As a professional ballet company and school, it was also important for Canyon Concert Ballet to have a full-featured calendar that was capable of displaying multiple event categories in multiple formats with a system that enables users to filter by venue, day of week, time of day, age groups and instructors (for classes), and many more. This system makes it easy for current and prospective students, families, and enthusiasts to find the best day(s) and time(s) to connect with their organization, attend a class or performance, or audition for upcoming productions.
At the conclusion of this project, Canyon Concert Ballet received a new website with a clean, modern design and the right content and functions to effectively serve both the online needs of their organization and the students, instructors, parents, and dance enthusiasts that make up their target audience. The finished site enables Canyon Concert Ballet to keep the public informed of upcoming announcements, performances, classes, and events in an intuitive and engaging way. Additionally, they are able to collect online donations for a number of different funds and initiatives that benefit their organization and their students. When it comes to gaining new sponsors and partnerships, their new website positions them as a leading dance company and school in Fort Collins and Northern Colorado.
The team at Road Warrior Creative enjoyed working on this project and looks forward to being a part of Canyon Concert Ballet’s ongoing success.