There’s no doubt about it, today’s consumers are increasingly using mobile devices (smartphones, tablets, smartwatches) to gather information, stay connected via social media and mobile apps, and make purchases. If your business has an online store or relies on subscription building or an online lead generation form, having a mobile marketing strategy is a MUST. But even if you don’t, you can still enhance your business’ online presence by implementing these five mobile marketing tips.
Our 2017 Mobile Marketing Tips
Mobile Marketing Tip #1 – You need to have a mobile-friendly site.
Having a mobile-friendly business presence should be a “no-brainer” in this day and age, but you’d be surprised how many websites are nearly impossible to navigate or read via mobile devices! If your business’ website isn’t mobile friendly, chances are you won’t appear in search results conducted via a mobile device. Taking care of that problem is job #1! If you’re already mobile friendly, there’s still some work to be done – especially if your website has an online store or depends upon visitors signing up for premium content, subscriptions, or newsletters.Mobile Marketing: Is it streamlined, easy to understand on a smaller screen, and quick to load? Click To Tweet
Carefully review the mobile user experience for buying items or completing a registration form. Is it streamlined, easy to understand on a smaller screen, and quick to load? Mobile users have less patience than those using laptops or desktops when it comes to slow load times due to bandwidth limitations. A slow page load will most likely result in a lead or sale being abandoned before completion.
Mobile Marketing Tip #2: Know who “they” are and where to find them.
Chances are, your target customers are checking their mobile devices dozens of times throughout the course of a day. If you want to connect with them, you need to know who your customers are, where they are, what mobile apps they like to use and create corresponding buyer personas to align with their demographics and personalities. This way, your mobile communications plan will better target their needs and motivations, and you’ll know where to find them!
Mobile Marketing Tip #3: Incentivise your mobile audience!
Did you know that 60 percent of a user’s time online is done through their mobile devices? This information is helpful for making sure that your business is doing the best job possible communicating to customers about your latest product offerings or sales. With mobile-focused advertising, you can create geo-targeted coupons and text notifications when a customer is close to your store, providing them with “just in time” reasons to visit and make a purchase. When you offer your target audience an incentive, you stand a greater chance of drawing them to your storefront or website.
Mobile Marketing Tip #4: Are you accepting payments via mobile?
If you want customers to make purchases or provide information for lead generation or subscription, then you need to make sure you have a secure payment platform that will allow for mobile payments and secure transmission of information. In addition to ensuring that the user experience is simple to use and fast to load, you want to deploy a system that is proven to keep data secure. Gaining customer trust takes time, and it can be lost forever over one data breach, so be sure to do your research and implement a verified and respected mobile payment system.Mobile marketing: You need a secure payment platform that will allow for mobile payments! Click To Tweet
Mobile Marketing Tip #5: Get on board with mobile-only social.
Has your business started communicating with customers through Instagram, SnapChat or Periscope? If not, take some time to investigate which mobile-focused social apps align best with your business’ focus and goals. Instagram is perfect for sharing eye-catching images, SnapChat and Periscope ideal for short tutorials, Q&As, and information sharing. When you use both Social media (like Facebook, Twitter, and YouTube) and mobile-only social apps to get your messages out, you have a powerful cross-platform marketing strategy that stands a better chance of connecting with your target customers.
If you want your business to be successful and drive more customers to your products and services, be sure to implement these mobile marketing tips this year! When you understand the benefits of taking advantage of the unique features of mobile devices, you’ll be able to leverage them to maximum advantage. With mobile marketing, you’ll not only be able to retain your best, most loyal customers, but you’ll also be able to attract new, high-quality, target audiences.Mobile Marketing: Leverage the benefits and unique features of mobile devices to grow your business. Click To Tweet
Let Us Help
At Road Warrior Creative, we offer a variety of digital marketing services including mobile marketing, website development, search engine optimization, social media communication, e-commerce support, and corporate identity creation. Whether your business needs market research for strategic planning or a comprehensive mobile marketing plan to connect with target customers, contact us to learn more about how we can help you stay on top of the latest digital marketing trends.