Mobile Friendly Websites Make A Difference
Don't lose customers- make sure your website is mobile friendly!
Not sure if your business’s website is mobile-friendly? Pull out your smartphone or tablet and find out! If your business’ website is not mobile-friendly you’re losing customers – plain and simple. With every passing year, more and more people are accessing the internet through a mobile device (iPhone, iPad, Android phone…) and these visitors will take their search elsewhere if your website doesn’t load quickly and provide easy-to-access and read information. If your business relies on online shopping, having a mobile-optimized shopping experience is a must.
If your business’ website isn’t mobile-friendly, and you’re not sure if it’s worth the time and money to upgrade, consider the following.
1. Mobile Users Want a Quick Hit
People are looking for information and making decisions while in motion. They’re leaving the shopping mall and looking for a kid-friendly pizza place that isn’t a chain restaurant. They’re in an unfamiliar town for work and looking for a place that sells craft beer. They’re on the train or bus commuting to work and looking for a local wedding planner…. The list goes on and on – when you have a mobile device, no matter where you are, you never have to wait to find what you’re looking for!
2. Google Gets Mobile
The Google search algorithm update earlier this year (referred to as “Hummingbird”) changed how the world’s most popular search engine behaves. In short, if your business’ website isn’t ready for the “small screen”, your business’ website will not appear in the search results on a mobile device. Ouch!
3. Strengthen Your Brand
Today, most people have several internet-based devices that they use: a laptop or desktop at work and home, a smartphone, a tablet, or hand-held… and often all of these devices are used throughout the course of a day. When your business’ website offers a good experience regardless of the device being used, visitors are more likely to return.
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4. Are You Losing Sales?
How is your online business treating mobile shoppers? If menus are hard to read, call to actions are unclear, or shopping cart check-out is challenging, visitors are going to abandon your website and look for their items elsewhere. You wouldn't ignore a customer if they walked into your brick-and-mortar store so give them the same good customer service when they’re shopping online!
5. Don’t Let Customers Bounce Away!
If you’re paying attention to the data that Google Analytics can provide about your website performance, you know that having a Bounce Rate lower than 50% is ideal - the lower, the better. Often, a webpage that looks perfect on a laptop or desktop, might look terrible on a small screen. Visitors are going to “bounce” right off your page if the first thing they see is an unreadable mess. When you give mobile visitors a good user experience you will keep them on your site longer, they will visit more pages, and the odds of them making a purchase, filling out a lead generation form, or contacting you for more information greatly improve.
So, how does your business’ website look on a mobile device? If you don’t like how it looks, or you can’t quickly access the information your customers and client want, then you know it’s time for an update - and fast!