Meta Keywords: Why You Don’t Need To Use Them for SEO
Meta keywords aren't as important as you think.
Do you really need meta keywords for SEO?
A month or two ago one of our clients had a small business association provide him with suggestions for bettering his web presence. One of their suggestions to him was that he add meta keywords to his website. They recommended that he go back through and add these to every page and blog post that had been written.
In previous years, meta keywords could be used as an additional optimization tool, but in today’s digital landscape, they are no longer an important element for improving your SEO.
What Are Meta Keywords?
A meta keyword is a <meta> tag that provides search engines with information about a web page. They are found in the source pages of a website, which is what search engine crawlers use to determine what a web page is about.
Why Are Meta Keywords No Longer Important?
Before Google became the search engine powerhouse that it is today, meta keywords were essential for optimizing web pages.
However, in September 2009, Google released an announcement stating that “Google does not use the keywords meta tag in web ranking.”
A month later, Yahoo! also announced that they no longer use meta keyword tags for selecting search results. This turned out to be not entirely true, as they do index them, but they won’t help you one bit.
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Bing said at one point, in a guide about how to optimize your website: “it was abused far too much and lost most of its cachet.”
So there it is, straight from Google, Yahoo! (sort of), and Bing: meta keywords will not help your search engine ranking.