Men On Pinterest: Yea or Nay?
Should more men be taking the Pinterest plunge?
Pew Internet recently released statistics that detailed the demographics of multiple social media platforms. These statistics showed an interesting trend on one social media platform in particular: Pinterest. According to Pew Internet, 44% of all adult female Internet users are on Pinterest while only 16% of all male Internet users are on the platform. This made us ask the question: what’s going on with men on Pinterest?
It’s not entirely clear from stats at this moment, but it’s likely that many of those men are also business owners. What we do know is that more women are on Pinterest than men. Take a look at Pew Internet’s 2015 Stats:
Why? What have they figured out that others haven’t? Well, perhaps they’ve found that the best recipes of all can be found on Pinterest, and that’s very true. But, potentially there’s more to the trend of men on Pinterest. That’s what we’re here to chat about.
1. The Market is Right
You’ve heard that consumers need to see advertisements 7 times before it sticks with them, and Pinterest can be one of the most influential encounters for your prospective female customers. The large and vibrant pictures, clear text, click to blow it up, click to open the link, click to add it to one of their boards, plus the time they (might) take to add a description to it all adds to their experience with your product.
What a dream it would be to have your product in front of your customers when they are at home in their pajamas, drinking a glass of wine, and searching the web. Even better yet, you’re not throwing an advertisement in their face. Instead, you are letting them choose you out of a line-up, you are letting them choose where to put your product within their life (their boards), and thus, they are beginning their relationship with you — a relationship they chose.
2. Secret Boards
What other platform allows you to sit on posts before sending them out? Well, although this could be argued, it’s a stretch. Most cater to quick thinking and impulsive action.
Ever wish you had more time to ponder your marketing before releasing it? Secret Boards can be the key to this! Not only can you stock up your pins to make them cohesive and slick before releasing them, but you can also collaborate with others to make the board primo before it airs.
Jeff Sieh of Manly Pinterest Tips is known for his love of Secret Boards. In addition to using them for business, he has a Secret Board that he shares with his daughter so they can collaborate together on activities they want to do with one another or send one another recipes they’re eager to make.
A few Secret Board quick tips/facts:
- Pinterest allows you as many Secret Boards as you’d like.
- Once a board is moved from Secret to public, it cannot go back.
- They are super simple to set up:
If you’re looking for a no-risk way to try out Pinterest, this is the way to go.
3. Rich Pins
Rich Pins hold extra information within them. For products, specifically, you’ll see:
- Real-time pricing
- Whether it’s in stock or not
- Where to buy it (the link where they can purchase)
You’ll see the plethora of information Rich Pins provide when checking out this video:
Don’t sell a product? You can also use Rich Pins to enhance pins that fall into 5 other categories (besides Products):
If you’re already on Pinterest and are looking for a way to “up” your game, Rich Pins are something to look into. Eager to get going? Here are all the details on Rich Pins.
4. Buyable Pins
Say what?! You mean, customers can purchase products on Pinterest without leaving the platform? Yes, they can. The one catch? Buyable Pins are only viewable by iPhone and iPad users.
Here’s what they look like:
Buyable Pins restrictions and tips:
- Not applicable for custom items
- No extra capitalization or punctuation
- Users cannot apply promo codes
- Don’t add pricing information into the description or title, as Buyable Pins will have automatically updated pricing elsewhere
- Can only be used for pins connected to your website
- Currently, Buyable Pins cannot be promoted on Pinterest
Looking for a hot ticket? Pinterest is currently working with 5 brands and commerce platforms that you can check out.
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5. Low Maintenance
You don’t need to do a lot of responding and “liking” on Pinterest. In fact, Pinterest is known for being one of the least social of all of the social media platforms. Because of that, you’ll end up spending a lot less time on Pinterest than you do on other platforms.
Also, note that you don’t have to go to Pinterest to schedule pins. Services like Buffer, Tailwind and Viraltag allow you to bulk schedule your pins so you can put in the work while you’re motivated, and they’ll pins at the times you intended.
One thing that is important to note is that repinning other content is also helpful. To do this, you’ll need to head to the platform where (if you have the proper extension) you can add it to your scheduler of choice. Just search for the goods and schedule a repin. Hey - don’t get sucked in, though. The beautiful images on Pinterest leave you wanting more… and more… and more!
So, are you convinced about men on Pinterest? Will you, or will you convince a man you know to hop onto the Pinterest bandwagon? Let us know by sending us a tweet or email!