Over the past several years, many businesses have come to understand that Instagram is an important platform to spend time on, and that truly understanding how to use the various Instagram features is beneficial to their success. That’s why there are so many courses to help us along (view our list here)!
You’re not the only person enjoying Instagram, though. Between December 2016 and December 2017, the platform grew by 200 million daily active users.1 And although it’s just a fraction of Instagram’s user base, in only two years since their announcement of the new Business Profile, Instagram now has over 25 million customers using their Business assets.2
If you’re using Instagram to increase the visibility of your business, chances are that you’re missing some key Instagram features that can really help amp up your results. That’s what we’re here to talk about – what opportunities are you missing to increase your influence on Instagram?[tweetthis]What opportunities are you missing to increase your influence on #Instagram?[/tweetthis]
Scroll down our list here and dig deeper into the areas you’re not yet sure about.
Instagram Now Allows for Direct Scheduling
This is one of my favorite Instagram features (although, I’m a bit biased). After manually posting (possibly to multiple Instagram accounts) for far too long, it’s really exciting that Instagram now allows social media schedulers like Buffer, Hootsuite, and Sprout Social to publish posts on behalf of their customers.
While this is very handy, there are a few restrictions that Instagram put in place. Over time, they’ll loosen up and more capability will be released.
For now, scheduled posts that you send through any social media scheduler need to abide by the following rules:
- They should be scheduled to a Business Profile
- They cannot be videos
- They must fit within these aspect ratios3:
If Instagram doesn’t think your post falls in line with the above constrictions they put in place, your scheduler should send you a notification at the time you scheduled your post to publish, and then you’ll follow these steps:
- Click on the notification to open Instagram
- Your image will be pre-populated and you can change it or add filters if desired
- Your text will be added to your clipboard so it can be pasted in
- Post it to your Instagram feed!
Whether your post is scheduled directly or via notifications, taking the time to pre-schedule them can keep you on your Instagram game and help you maintain consistency.
Following Hashtags Gives You Leg Up
It’s no secret that hashtags are still one of the most studied Instagram features. Adding hashtags to your posts isn’t just a trendy way to look like you know what you’re doing on Instagram; it’s a valuable (and free) tool to increase your reach and keep you aware of what’s happening in the arenas you’re most interested in. All you have to do is follow the hashtags you’d like to keep an eye on!
To do this, you can simply click on a hashtag anywhere inside of Instagram, and then click “Follow.”4
How Many Hashtags Should I Use?
According to TrackMaven’s latest study, using 9 hashtags in your posts seems to be the sweet spot, with an average of 28,548 engagements per post. This is more than the engagements they saw occur for posts that had more or fewer hashtags.
Do you think you have the restraint to tailor down from 30 to 9? Try it out!