Reaching the CPG Shopper – Austin Food Marketing Meetup
October 1st @ 6:30 pm - 8:00 pm
– 6:15-6:30pm – Check-in and networking with other food brands
– 6:30-7:15pm – Presentation
THIS MONTH’S TOPIC:
“Reaching the CPG Shopper” is presented by Steve Weiss, Media Director, MNI Targeted Media.
With new targeting and data sources available, it is more important than ever to ensure your brand is active on the media channels that resonate most with your target audience. We will be going through advertising best practices within the digital landscape, how to surround your target efficiently while eliminating waste throughout the purchase funnel. Discussion of tactics include paid social, CPG data partners, digital out-of-home, connected TV and more.
ABOUT THE SPEAKER:
MNI Targeted Media (https://www.mni.com/) specializes in multimedia targeted advertising, and partners with top-tier national and local online and magazine media brands to deliver scalable multiplatform advertising campaigns. Steve Weiss, a Director of Harpoon at MNI Targeted Media is a recognized leader in online advertising strategy and management, and has helped developed MNI’s Harpoon division. He started his career with MNI as a digital planner and has extensive planning and strategy background.
ABOUT AUSTIN FOOD MARKETING
Austin Food Marketing is an inclusive group of food product companies, retailers, and restauranteurs coming together to support and nurture the entrepreneurial food community in Austin, Texas. Our free meetups allow food business owners, executives, and employees – from startups and small businesses to large enterprises – to network with one another, while learning about and discussing marketing best practices.
The goal of this community is to accelerate growth of Austin-area food businesses and to nurture a culture of shared ideas, collaboration, and mentorship within the Austin food product community.
Austin Food Marketing meets once per month, September-June, typically on the first Tuesday of the month at 6:30pm at the Capital Factory, 701 Brazos St Suite 150/1600 in downtown Austin. All meetups are free and open to the public.
Thank you to Capital Factory for sponsoring event space in 2019 for Austin Food Marketing. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers.