Austin Food Marketing Meetup – Field Marketing for Brand Embodiment and Growth
September 3, 2019 @ 6:30 pm - 8:00 pm
- This event has passed.
Lydia Oxley of Imperfect Produce will lead a presentation and discussion of field marketing, including what effective field marketing looks like, strategies for choosing the right people and location(s), how to tell if your efforts are working, and a breakdown of management tactics and tie-ins to your digital presence. Lydia leads outreach for Imperfect Produce for Texas and will be an excellent resource for both those just getting started and established CPG companies looking to up their field marketing game.
About Lydia Oxley
Lydia Oxley knows Field Marketing as a brand, agency, and consultant. After learning about experiential marketing at Archrival Agency, she developed and managed four collegiate markets and two sampling teams for Red Bull. From helicopter product drops to extensive consumer research projects, Lydia instills magic in Field Marketing while reinforcing data-driven decisions. She believes in authentic messaging and sovereign team culture as foundational elements of success, and encourages you to learn more about Gen-Z.
At Imperfect Produce, she connects organizations and individuals to groceries on a mission; reducing food waste and building a better food system.
About Austin Food Marketing
Austin Food Marketing is an inclusive group of food product companies, retailers, and restauranteurs coming together to support and nurture the entrepreneurial food community in Austin, Texas. Our free meetups allow food business owners, executives, and employees – from startups and small businesses to large enterprises – to network with one another, while learning about and discussing marketing best practices.
The goal of this community is to accelerate growth of Austin-area food businesses and to nurture a culture of shared ideas, collaboration, and mentorship within the Austin food product community.
Austin Food Marketing meets once per month, September-June, typically on the first Tuesday of the month at 6:30pm at the Capital Factory, 701 Brazos St Suite 150/1600 in downtown Austin. All meetups are free and open to the public.
– 6:15-6:30pm – Check-in and networking with other food brands
– 6:30-7:15pm – Presentation: Field Marketing for Brand Embodiment and Growth
We’ll be in the Johnny-Five room at Capital Factory.