Loading Events

The Soley Story: Starting, Marketing & Growing a Successful Niche Beverage Brand

February 4, 2020 @ 6:30 pm - 8:00 pm

« All Events

  • This event has passed.


  • 6:15-6:30 pm – Check-in and networking with other food brands
  • 6:30-7:15 pm – Presentation: The Soley Story: Starting, Marketing, and Growing a Successful Niche Beverage Brand

Presentation Details:

Entrepreneurial dreams vs reality in the CPG/distilled spirits industry.
Creative approaches to formulation work, packaging design, marketing, sales and logistics for the early-stage company.

After touring the entire world as a professional musician, European entrepreneur Chris Hofbauer decided to take on a new challenge in life and create a new product category for the mindful drinker – Juicing with a little kick!

Soley is the world’s first shelflife-stable juicing low proof distilled spirit.
Being passionate about every aspect of product creation, he was involved knee-deep in all aspects of product development, formulation work, and branding, whilst handling packaging design himself.

Once Soley came to fruition, Chris began spearheading all marketing, sales, regulatory and logistical efforts to lay the groundwork for Soley’s recent successful launch.

About Austin Food Marketing

Austin Food Marketing is an inclusive group of food product companies, retailers, and restauranteurs coming together to support and nurture the entrepreneurial food community in Austin, Texas. Our free meetups allow food business owners, executives, and employees – from startups and small businesses to large enterprises – to network with one another, while learning about and discussing marketing best practices.

The goal of this community is to accelerate growth of Austin-area food businesses and to nurture a culture of shared ideas, collaboration, and mentorship within the Austin food product community.

Austin Food Marketing meets once per month, September-June, typically on the first Tuesday of the month at 6:30 pm at the Capital Factory, 701 Brazos St Suite 150/1600 in downtown Austin. All meetups are free and open to the public.

Thank you to Capital Factory for sponsoring event space in 2019 for Austin Food Marketing. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers.

Nuts & Bolts


February 4, 2020
6:30 pm - 8:00 pm


Capital Factory
701 Brazos St
Austin, TX 78701 United States
+ Google Map

Who's Going

The Soley Story: Starting, Marketing & Growing a Successful Niche Beverage Brand
The Soley Story: Starting, Marketing & Growing a Successful Niche Beverage Brand