Digital Marketing

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Leveraging Market Research for Great Web Design

Business owners and marketing professionals who understand the value of gathering market research are a step ahead of the competition when it comes to making major business decisions (website design, product lines, services offered…). If you want your business’ website […]
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How to Build a Better Buyer Persona

One of the biggest (if not the biggest) jobs of a marketer is to get inside the heads of his or her target audience. We need to understand their work and home lives, what motivates them, and what demographic and personal […]
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Learning from the Best Food Websites

Today we’re going to look at what some of the best food websites have in common. We’ll also look at unique things that certain food websites do uncommonly well. Most of us know that the food industry is massive, and while […]
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Four Great Holiday Marketing Campaigns 2016

Holiday marketing campaigns are always really fun to take a deeper look at. A great strategy can put a company in the black (profitable) for the entire next year. Did you just feel giddiness in your belly thinking about that […]
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10 Digital Food Marketing Trends We’re Loving

It’s an amazing and whirlwind time to be a business owner in the food and beverage industry. Whether you’re running a restaurant, a food production facility, or a hyper-local artisanal foods enterprise, we are coming into an era when more […]
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Digital Marketing in 3 Easy Steps

Owners of small and mid-sized businesses lead extremely busy lives and typically have multiple roles to play within their organization.  Whether you’re running a restaurant, online retail store, a traditional bricks-and-mortar service provider, or something in-between, chances are you don’t […]
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Earn a Quick Win with Paid Search Advertising

Paid search engine marketing (also known as search advertising or SEM) is an inexpensive way to use the power of search engines like Google, Yahoo, or Bing to connect your business’ internet advertisements with people who are searching for the […]
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