Getting into business blogging can be tough. What topic do you choose? How do you pick a category and a focus keyword? And what’s the deal with readability? Well, as someone who’s fairly new to business blogging, I can tell you that I’ve had plenty of thoughts just like these. But getting into your writing groove doesn’t have to be a challenge! No matter your writing style and content, getting advice from other writers can really help you figure out your own process. So if you’re not sure how to start, check out my list of tips for getting into blogging for business.
How to Find Reliable Sources
When you’re looking for a topic or researching that topic, it can be hard to tell what sources are trustworthy. We’ve all heard that simply searching the internet won’t provide reliable sources, but that’s not necessarily true. Google offers a scholar search engine that can help you find scholarly sources. You can also try searching databases like Oxford Academic or JSTOR for journals. Or you can give bookstores and libraries a try for databases or in print resources. But to be honest, normal search engines can pull up reliable resources too!
There are lots of online articles from trusted news sources, and a lot of the time these articles will link to any study or data that gave them their information. You can use the links to read the studies for yourself, making sure you really understand its information. Even if there isn’t a study or any data, chances are that what you’re writing about has been written about before, so there’s information out there somewhere. It can take time to find a source that you feel is trustworthy, but knowing that search engines and other databases are working hard to put out the most informed resources helps!
How to Research a Topic
Okay, so you’ve chosen a topic to write about. Well congratulations, you’ve done the hard part! Now that you have a topic, how do you start researching for it? There are a lot of ways that you can research a topic, but my first move is simple: Google it.
Google can sometimes get a bad rep as taking the easy way out, but remember that their goal is to present you with the best information possible. Google also has tools that can help make your search even better! With tools, you can filter the time range of articles you want to see. This will help you make sure that you’re getting new and updated information. You can also use settings to do an advanced search to give you more specific search terms. Settings allows you to choose what domain you want to search in too. For example, if you’re only interested in results from government sources, you can choose to search results on .gov websites only.
Now, if you’re looking for some more informative and scholarly information, you can also try doing some research at your local library! Libraries are great places for both online and in print resources. They often have their own search engines with academic and peer-reviewed sources. But they have recent pop culture sources too! Some will even help you loan books from other libraries if they don’t have a copy in their own selection.
Whatever you’re writing about, there are various ways to research your topic. It may depend on what type of blog post, voice, or information you’re looking for, but search engines, databases, and in print resources are available (usually for free!) for your use.
How to Tackle Writer’s Block
Now you’ve found reliable sources and done your research, but how do you start writing? The most important thing for me is to just get some words down. You may delete them and rewrite them a hundred times, but putting your thoughts down will help get the wheels turning. Now that doesn’t mean you have to jump right into writing your actual blog post. You can start with a rough outline, some bullet points with ideas, or just goals for the general feeling of the post. It often helps me to make a few bullet points with key ideas, and then go in and flesh them out with more detail. This helps not only get words into your post, but to give you a way to organize your post so that it flows well.
Change your scenery
If you’ve been writing in the same place for a long time, get a change of scenery! Even if it’s moving from one room in your house to another, moving your workplace can help clear your brain and get rid of the feeling of being static. So take your work to your favorite coffee place or outdoor space! Wherever you can work, try it! Changing the environment around you can help your ideas flow and your energy up.
Don’t forget to give yourself a break! I know that meeting deadlines or making sure your post is perfect is important, but so is break time. Staring at a computer screen or page of a notebook for too long will just build up walls. Getting up to stretch, walk around, or have a snack can help you reset and refocus your attention. You may even have a spark of genius while you’re taking a break!
You have something to say!
The most important thing to keep in mind while writing is that your ideas are unique and people want to read them. It can be a lot easier to motivate yourself to write when you believe in yourself too!
How to Optimize your Content
After picking a topic, researching the topic, and getting some ideas and content down, you can focus on making sure your content is readable and optimized for search engines. There are a few ways that you can make sure your posts are passing these tests. At Road Warrior Creative, for example, we have a Yoast SEO plugin that takes in the content of our posts as we write them, and gives tips on how we can make them even better. But even if you don’t have a plugin, your posts can still have great readability and optimization.