Marketing Insights & News

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instagram influencer

How to Use Instagram Influencers

Learn more about how to work with Instagram influencers to promote your brand and products or services.

Digital Marketing

marketing meeting

How to Choose a Nonprofit Marketing Agency

If you’re running a nonprofit organization, having a strong marketing presence is vital. If you don’t have the resources in-house to build a great campaign yourself, find a marketing company that will partner with you to make the magic happen.
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great holiday marketing campaigns

6 of Our Favorite Holiday Campaigns from 2017

Ok, I know what you’re thinking: “Um, we haven’t even had Halloween yet! Why are we talking about holiday campaigns?!” Well, I’ve got news for you. via GIPHY It may be a while until Christmas, but that doesn’t mean your
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to do list

Blogging for Business: 6 Tips to Get Started

Getting into business blogging can be tough. What topic do you choose? How do you pick a category and a focus keyword? And what’s the deal with readability? Well, as someone who’s fairly new to business blogging, I can tell
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seo-company-1

The Ultimate Guide to Marketing Jargon

In the world of online marketing, there are always new terms coming up, and as you dive deeper and deeper down the rabbit hole of perfecting your online strategy, you may see more and more unfamiliar terms. And yes, we’ll
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Why Do Online Marketing Strategies Fail? - Road Warrior Creative

4 Reasons Online Marketing Strategies Fail

Today, businesses of all sizes — not just global brands — have online marketing strategies. Whether you’re a small business, a business in the “Business to Consumer” B2C sector or “Business to Business” B2B sector, well over 75% of all
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Search Engine Optimization

website analytics

SEO and SEM: Why Businesses Need Both

Do yourself a favor. Open a new tab and do a quick Google search for SEO and SEM. Notice anything interesting? Almost every listing implies that SEO and SEM are somehow diametrically opposed. It’s all about SEO versus SEM. That would be fine
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Leverage Market Research for Web Design

10 SEO Mistakes to Avoid in 2017

For many small business owners and marketers, the fear of making SEO mistakes far outweighs their desire to see the benefits that good SEO can bring. The term “SEO” (search engine optimization) is frequently perceived as scary, technical “mumbo jumbo”
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Fort Collins Downtown

Fort Collins Search Engine Optimization Workshop

We’re getting back into the swing of things following a wonderful Thanksgiving holiday and a trip to WordCamp US, filled with family, friends, and only a little bit of work: we launched a new website on Black Friday and helped a
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Leverage Market Research for Web Design

SEO Techniques for Websites: What Businesses Should Know

Once you start investigating search engine optimization (SEO) techniques for websites, you’re bound to uncover all sorts of advice: good, bad, outdated, cutting-edge, sensible, questionable, and downright dangerous. While there is no shortage of “SEO Experts” and “Tips for Top
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website analytics

6 Ways to Qualify Your Website Optimization Company

Finding a Website Optimization Company Whether your business is small, big, or somewhere in-between, chances are you depend on customers finding your website to enhance your marketing and sales efforts. This is why you need to give some consideration to
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Online shopping

10 Ways to Improve Your eCommerce SEO

If you’re looking to make sure your online selling is as targeted as possible, here are 10 important factors to consider when evaluating your business’ eCommerce presence.

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Digital Marketing Insights & Strategy

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Social Media Marketing

instagram influencer

How to Use Instagram Influencers

Learn more about how to work with Instagram influencers to promote your brand and products or services.

second screen social

What is Second Screen Social?

In the era of constant media and advertisements, our attention is almost always divided between two screens, especially when we have mobile devices right in the palm of our hand. Many of us scroll through social media while the TV
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social media marketing for nonprofits

Social Media Marketing for Nonprofits: A Guide

It doesn’t matter which industry you’re in, social media can make a big impact on any organization’s marketing strategy. The fact that social media access is free, though, does make it natural to integrate into nonprofit or startup marketing efforts,
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why your business should be using facebook ads

Facebook Ads… You’re Using Them, Right?

If you have a business, there’s a high likelihood that you’ve contemplated trying out Facebook Ads. For some, Facebook Ads are the answer to the dream of really hitting their engagement out of the park. For others, they’re the key
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pinterest for food brands

Top Pinterest Recommendations for Food Brands

Pinterest may seem like any other social media platform. After all, you can share photos, videos, and articles just like Facebook or Instagram. But what’s different about Pinterest is that it’s more than just a social media platform- it’s a
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Website Design & Development

food website on ipad

Best Food eCommerce Websites

There are thousands upon thousands of food websites out on the internet, but some of them stand out more than others for their unique design or great functionality. While standing out the ultimate goal for any brand, it’s especially important
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nonprofit website

2019 Award Winning Nonprofit Websites

Each year, The Webby Awards “honors excellence” in different major media types. Two awards are given to websites in each one of the 7 media categories: The Webby Award or The Webby People’s Voice Award. Nonprofit and charitable organization websites
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Starting a Food Blog

Starting a Food Blog: 4 Tips for Success

If you’re a fan of blogs, you’ve probably stumbled across a food blog or two. And that’s really not surprising considering there are thousands of food blogs for every season, occasion, and diet. Some of these blogs are craaazy successful, with a
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social media video content creation

8 Landing Page Design Tips for Better Conversions

Wondering if your business’ landing pages are as effective as they could be? Whether you’re using a series of highly specific landing pages to support online or traditional advertising or a general landing page for a variety of outreach initiatives,
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Join Our Team

Leveraging Market Research for Great Web Design

Business owners and marketing professionals who understand the value of gathering market research are a step ahead of the competition when it comes to making major business decisions (website design, product lines, services offered…). If you want your business’ website
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veggie burger

Learning from the Best Food Websites

Today we’re going to look at what some of the best food websites have in common. We’ll also look at unique things that certain food websites do uncommonly well. Most of us know that the food industry is massive, and while
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WordPress

wordpress security

WordPress 4.8.2 Security Update Released Last Night

WordPress 4.8.2 was released last night. This is a security update rather than an update that expands the features of WordPress. The update includes a fix to help protect against SQLi injection attacks. Without the update, WordPress itself is not
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ecommerce seo help

Check Out These Innovative WordPress Websites

Did you know that WordPress is the most widely used self-hosted website creation tool in the entire world? Millions of websites around the globe rely on it every day to provide a platform for their online shops, news outlets, informational
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WooCommerce Developer

9 Amazing WooCommerce Websites

Why WooCommerce? Have you been thinking about adding ecommerce functionality to your business’ website? If so, you may already have read, or heard, about WooCommerce. WooCommerce is the online shopping platform of choice here at RoadWarrior Creative because it’s open
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trophies

Award Winning WordPress Websites

A Webby is an award that is widely considered to be the internet equivalent of an Academy Award. In the last year, nine WordPress websites have taken home a Webby. Keep reading to find out who!

Arm wrestling

WordPress.com vs. WordPress.org

If you're anything like me, you've gone through a time when you didn't know WordPress.com vs. WordPress.org was a debate. Which side are you on?

colorado state university computer science

CSU Lecture: WordPress Development in 43 Minutes

Want to know more about what it means to be a WordPress developer? See a video of Amber giving a guest lecture to an undergraduate computer science class at Colorado State University in Fort Collins. Plus, learn more about her take on why continuing education is vital for business success.

Amber teaching at the Fort Collins WordPress meetup

Fort Collins WordPress Meetup: How To Build A Plugin

Have you ever wonder how to build a plugin for WordPress? Last Saturday, I teamed up with Jeremy Green of Endo Creative, David Hayes of WP Shout, and Mike Selander & Michael Launer of Old Town Media to teach a plugin workshop through the Fort Collins WordPress Meetup. The four hour workshop was held at Galvanize in Fort Collins and was a great success! In case you missed it, here's a run down of what we taught...

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Logo Design & Branding

mobile social media marketing

Design Spotlight: Design with Gradients

We’ve talked about branding trends to watch for in 2017, but one technique in particular has made an impressive and unexpected comeback; design with gradients. This previously outdated technique has evolved into a trend that’s being utilized by brands big and
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Website Design Questionnaire

Do you have a brand? You need a brand book.

We always hear about logo design, rebrands and provocative advertising campaigns. Brand books rarely make news, since they’re an internal, behind-the-scenes deliverable. However, that does not diminish their importance.  They provide a high level set of guidelines for maintaining brand
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social media stats

2017 Logo Trends to Watch For

While the underlying principles of design remain constant, certain trends dominated logo design in 2016 and are predicted to continue into 2017 with a vengeance. They’re evident brands across the board, from global to local. Here’s four big trends to be
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seo-company-1

Where Can I Get a Logo Designed?

You had an idea and now you’re bringing it to life. You’ve settled on a company name, fleshed out a business plan and the next step is branding. It’s time to figure out where you can get a logo designed.
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man on ipad

5 Reasons You Need a Graphic Designer

If I had a dime for every crude clip-art logo I’ve seen created in Paint, Word or PowerPoint…I would have a lot of dimes. It can be tempting for business owners to save money by creating something themselves. However, cutting corners
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kingdough logo

Effective Company Logos and Why They Work

We’ve discussed how consumers are inundated with thousands of marketing messages. We’ve outlined the process of logo development, rebranding and general branding guidelines. Now, we’re going to look at a couple of company logos that have championed these concepts, creating inspiration-worthy branding.
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great logo design

Creating a Logo Design That Doesn’t Suck

According to this study, the average person encounters roughly 5,000 marketing messages every day. We hear ads on the radio. There’s a label slapped on every single item in the supermarket. We drive by countless billboards and scroll past dozens of promoted posts. But exposure
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Road Warrior Creative News

Road Warrior Creative's New Office

Tour Our Bigger, Better Office

We're pleased to announce that we've finished relocating to our new digs at the Mars Hill Professional Suites on Williams Drive in Georgetown, TX.

road-warrior-creative-changes-2019

New Plans, Rates & Terms in 2019

Three Big Changes Effective January 1st 2019, Road Warrior Creative will be overhauling our hosting & support plans, rate structure, and terms & policies. We now have a team of seven amazingly talented creatives. In order to continue providing outstanding
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Privacy Policy on laptop

We’ve Updated Our Privacy Policy-You Should Too

Recently, you may have noticed your inbox filling with emails with “Updated Privacy Policy” in the subject line.  I sure have!  Here’s an example of an email I received from Twitter about their privacy policy updates: Well guess what… We have
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fonts

June News from Road Warrior Creative

It’s time for a quick June news bulletin from Road Warrior Creative! There have been some exciting developments over the last three months, which we are very excited to share with you: Meet Steve, Everyone We’re pleased to officially announce
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client testimonial on website

2017 Free Nonprofit Website Contest

 The 2017 Free Nonprofit Website Giveaway is Live Today, we’re excited to officially announce the 2017 nonprofit website giveaway!  The rules are similar to last year, and are detailed below, but all you have to do is submit the following form
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