The Best Social Media Training Courses

Get the essentials in social media knowledge with these training courses.

By: Darcy Peters, Social Media Marketing Strategist
Social Media Marketing

April 20, 2016

Social Media Training = Essential!

Is social media training overrated? Can’t I figure it out on my own? Well, certainly we can try, but can we really succeed in knowing the strategies and all of the rapid changes as they come about?

Not quite.

Social media training courses give us a plethora of information in a really tight, time-saving packages. They also are often lifetime memberships with frequents updates.

What does that mean for you?

Simply revisit them every 6 months or so to find more goodness.

I pulled together courses (some of which I’ve taken) that will help you up your social media for business game. If you’re looking for a social media training course, this post is your pot of gold!

Hint: If you want to see the free courses, search ‘free’ by using cmd + f on Mac or cntl + f on Windows.

Social media training courses are time-saving buckets of information. Click To Tweet

General Social Media Training

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Social Media 101

Creator: Constant Contact
Cost: Free
Topics Include:

Facebook 101
Twitter 101
LinkedIn 101
Pinterest 101
Instagram 101
Google+ 101
YouTube 101
Snapchat 101

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25 Expert Social Media Growth Strategies

Creator: Brian Peters, Buffer
Cost: Free
Topics Include:

The best (free) tool for finding great content
Getting started with video marketing on a budget
5 hidden Instagram features for marketers
Our must-have image creation tools for marketers
The power of resharing content on Facebook
10 free stock photography resources for marketers
Building your brand through content curation
Create an educational screen recording to sell your product
Understanding social media algorithms and to use them in your favor

Care for a sneak peek of part of this course?

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Introduction to Social Media Strategy

Creator: Brian Peters, Buffer
Cost: Included with a Skillshare free trial or paid subscription
Topics Include:

Choose the right social platforms for your business
Create and curate effective visual content
Use tools like Buffer to schedule, analyze, and improve your posts
Execute Brian’s 5-step Facebook advertising plan

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Social Media Marketing Education

Creator: Hootsuite
Cost: Free
Topics Include:

Intro to Social Media Marketing
Social Media Strategy
Optimizing Your Social Media Profiles
Content Marketing Fundamentals
Growing Your Online Community
Social Advertizing Fundamentals

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Social Media Marketing Society

Creator: Social Media Examiner
Cost: $45.oo per month (membership for all-access)
Topics Include:

All platforms
Many industry leaders contributing
New trainings and hangouts several times monthly
Forum for members

Facebook Marketing Help

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Facebook for Business

Creator: Brad Batesole, Lynda.com
Cost: $24.99 a month for access to all trainings
Topics Include:

Planning your page
Engaging your community with status updates, photos, and video
Creating events and scheduling posts
Pinning and embedding posts
Moderating comments on your page
Creating a boosted post
Creating advertisements
Using Insights to track likes, post reach, page visits, and more
Adding page administrators
Linking to Twitter

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Retail Marketing Academy

Creator: Samantha English
Cost: $197.00 or $697 (with Mastermind)
Topics Include:

Your Brand
Your Facebook Ad
Using Power Editor
Your Audience
Creating High Converting Email Collector Forms
The Art of the Follow-Up
Understanding Reporting

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Jumpstart Your FB Marketing

Creator: Amy Porterfield
Cost: $197.00
Topics Include:

Boost Your Online Presence
Apply the “Perfect Facebook Post” formula
Use the Facebook Guide
Implement the Simple System
Develop a Promotional Calendar
Gain Momentum and Supercharge Your Results

Twitter Marketing Help

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Crack the Twitter Code

Creator: Keith Keller
Cost: Free
Topics Include:

Get More Followers
Extend Your Reach Using Hashtags
Track the Progress of Your Tweets
Automate Your Tweets to Save You Time
Drive Traffic Back to Your Website
Increase Your Database and Sales

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Twitter for Business

Creator: Brad Batesole, Lynda.com
Cost: $24.99 a month for access to all trainings
Topics Include:

Creating your user name and Twitter bio
Following other accounts
Crafting great tweets
Embedding photos and video
Using Twitter Cards to create “rich” tweets
Searching for potential clients
Advertising on Twitter
Using third-party Twitter-management tools
Tracking Twitter via Google Analytics

Google+ Marketing Help

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Plus Your Business

Creator: Martin Shervington
Cost: $45.00 per month
Topics and Features Include:

Access to Content Library
Learn How to Get Top Results on YouTube and Google
Tips on How to Bring Your Brand on Social Media
Latest Hints and Tips on Google For Business Apps
How the Become an Authority, Quicker Than Ever
Exclusive Weekly Group Coaching Sessions with Martin
New Modules Added Every Week

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Google+ for Business

Creator: Anson Alexander, Lynda.com
Cost: $24.99 a month for access to all trainings
Topics Include:

How Google+ will help your business
Creating a Google+ account and business page
Understanding circles and Hangouts
Sharing posts
Interacting with Google+ comments
Using Google+ Insights
Managing reviews
Connecting to a YouTube account

LinkedIn Marketing Help

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LinkedIn for Business

Creator: Viveka Von Rosen, Lynda.com
Cost: $24.99 a month for access to all trainings
Topics Covered:

Understanding company pages and profiles
Knowing and finding your audience
Using the Who’s Viewed Your Profile and You Recently Visited tools
Tagging and sharing content
Creating a message campaign
Building a dynamic company page
Creating engaging updates
Marketing your LinkedIn page
Recruiting with LinkedIn

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Linked University

Creator: Josh Turner
Cost: $897.00
Topics Include:

How to prospect on LinkedIn to find new, qualified business opportunities
How to position your profile at the top of LinkedIn’s people search
How to grow your database of first degree LinkedIn connections exponentially
How to drive a ton of traffic from LinkedIn to your website
How to establish a marketing campaign to stay “top of mind”
How to establish yourself as THE expert in your space

Pinterest Marketing Help

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Power of Pinning

Creator: Melanie Duncan
Cost: $297.00
Topics Include:

Setting Up An Official Business Account
Fueling Your Creativity & Inspiration
Branding & Optimizing Your Pinterest Page
Using Pinterest for R&D
Becoming the “Art Director” of Your Pinterest Page
Content Curation Code Cracked
The Perfect Pin
Build Your List
Building Your Boards

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Pinterest for Business

Creator: Cynthia Sanchez, Lynda.com
Cost: $24.99 a month for access to all trainings
Topics Include:

How to pin
Researching customers on Pinterest
Creating a Pinterest plan
Creating a pinnable website
Opening a business Pinterest account
Linking to other social networks
Following other pinners
Crafting good pin descriptions
Creating article- and product-rich pins
Measuring Pinterest success with analytics

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Pinterest for Bloggers

Creator: Kate McKibbin
Cost: $97.00
Topics Included:

Set Up Your Account
Grow Your Followers with Boards and Pins
My 1-hour a week Pinning Plan That Gets My Blog Over 1,000 New Pinterest Followers and 100,000+ Blog Visitors a Week
Pinterest SEO
Seasonal Promotions