Marketing Insights & News
By Laura Zurowski, Digital Content Specialist
8 Landing Page Design Tips for Better Conversions
Wondering if your business’ landing pages are as effective as they could be? Whether you’re using a series of highly specific landing pages to support online or traditional advertising or a general landing page for a variety of outreach initiatives, […]
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Crisis Communication: Are you ready for the spotlight?
Lots of small businesses would love the chance to shine in the national spotlight. Maybe it’s a media celebrity wearing your company’s dress on the red carpet or a sports star extolling the benefits of your health product during a […]
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How to Win in the Gig Economy
The last few years have seen a significant upswing in employment opportunities that would be considered a part of what is commonly referred to as the “gig economy.” The gig economy is a loosely defined concept that applies to workers who […]
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8 Skills Every Social Media Marketing Company Should Have
Ten years ago, social media marketing companies were just starting to emerge. At that time, platforms like LinkedIn and YouTube were growing in popularity with adult viewers, Twitter had just launched, and Myspace (there’s a “blast from the past”) was […]
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5 Mobile Marketing Tips for Success
There’s no doubt about it, today’s consumers are increasingly using mobile devices (smartphones, tablets, smartwatches) to gather information, stay connected via social media and mobile apps, and make purchases. If your business has an online store or relies on subscription […]
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10 SEO Mistakes to Avoid in 2017
For many small business owners and marketers, the fear of making SEO mistakes far outweighs their desire to see the benefits that good SEO can bring. The term “SEO” (search engine optimization) is frequently perceived as scary, technical “mumbo jumbo” […]
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Leveraging Market Research for Great Web Design
Business owners and marketing professionals who understand the value of gathering market research are a step ahead of the competition when it comes to making major business decisions (website design, product lines, services offered…). If you want your business’ website […]
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SEO Techniques for Websites: What Businesses Should Know
Once you start investigating search engine optimization (SEO) techniques for websites, you’re bound to uncover all sorts of advice: good, bad, outdated, cutting-edge, sensible, questionable, and downright dangerous. While there is no shortage of “SEO Experts” and “Tips for Top […]
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10 Digital Food Marketing Trends We’re Loving
It’s an amazing and whirlwind time to be a business owner in the food and beverage industry. Whether you’re running a restaurant, a food production facility, or a hyper-local artisanal foods enterprise, we are coming into an era when more […]
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Check Out These Innovative WordPress Websites
Did you know that WordPress is the most widely used self-hosted website creation tool in the entire world? Millions of websites around the globe rely on it every day to provide a platform for their online shops, news outlets, informational […]
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Digital Marketing in 3 Easy Steps
Owners of small and mid-sized businesses lead extremely busy lives and typically have multiple roles to play within their organization. Whether you’re running a restaurant, online retail store, a traditional bricks-and-mortar service provider, or something in-between, chances are you don’t […]
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Why Is Website Maintenance Important?
The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re […]
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The 3 Worst Arguments for Skipping a Professional Website Design
While many business owners acknowledge the importance of maintaining a website and online presence, they will often make a variety of excuses about why they can’t (or won’t) hire a professional website designer.
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Earn a Quick Win with Paid Search Advertising
Paid search engine marketing (also known as search advertising or SEM) is an inexpensive way to use the power of search engines like Google, Yahoo, or Bing to connect your business’ internet advertisements with people who are searching for the […]
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5 Internet Marketing Tips We Wish Someone Told Us Five Years Ago
When you’re running a small, independent business, you don’t have much (if any) extra time to spend on internet marketing tips that aren’t already proven to be successful, cost-effective, and reasonably easy to implement. Whether you have a small staff […]
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