Marketing Insights & News

By Darcy Peters, Social Media Marketing Strategist

two people using color charts to design graphics on computer

Graphic Design Apps: The Only 2 You Need

Fairly robust vs. seriously simple graphic design apps - you don't need Photoshop or Illustrator to create awesome social media graphics. Read on as Darcy compares two of her favorite free graphic design apps, Canva and Pablo.
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4 of the Best Social Media Podcasts

Don't just listen, BENEFIT from podcasts. Here are four of our favorite podcasts to learn more about social media marketing and a strategy for implementing what you learn in just one hour a week.
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Twitter mobile

Twitter’s New Customer Service Features

Another really great way to service our customers just came out in social media this past week on Twitter. Will Twitter's new customer service features keep you on the platform even when others are leaving? Here's an in-depth look at the new features.
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social media marketing

Which Social Media Platforms Should I Be On?

Least to say, social media is certainly prevalent in today’s society. So prevalent that many believe social media has changed the fabric of the Internet forever. But, how to we decide where to spend our time? With over 10 social media platforms, no one can manage all without sacrificing their quality of work in each. The most basic question we all need to ask ourselves when thinking about where we should spend our (and our business’) time is, “Where is my audience hanging out?”
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facebook logo on mobile phone

Top 5 Facebook Tips for Marketers

We all just want our goods to be seen, right? You likely spend 1-5 hours planning out your social media content for the month, perhaps even longer if you’re filming videos and creating graphics. All you want is for that hard work to be presented to your followers on a glossy, blue Facebook platter eager to be consumed. But what's the best way to do that? Here are 5 Tips for getting your content seen on Facebook.
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social media services

Social Media Updates: Twitter Drama and New Facebook & Instagram Tools

If your business relies on social media for online advertising, it's good to keep up on the latest news for each social media service you use, as any changes may require changes to your business' social media marketing plan. This week there were big changes on Twitter, Facebook, and Instagram, and we're here to help keep you in the know.
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pinterest app on phone and pinterest feed on computer

Men On Pinterest: Yea or Nay?

Are men on Pinterest? Should male business owners (and their businesses) be on Pinterest to market to female customers? Check out five great features of using Pinterest for marketing and business.
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group on phones

The Future of Social Media: All About Peach

The Peach app busted onto the scene January 7th, immediately becoming so popular that it had a bout of crashing. — all is well now, though, and app downloads have dramatically slowed down! Read on as Darcy explains what Peach is all about, how it stacks up to other social media options, and how it works.
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woman at vendor market showing customer a child's dress

How to Start a Vendor of the Month Program

There are so many ways to market your brand. As a small business owner, you’ve probably tried a number of them, like social media, email newsletters, and Google ads. But there may be a better way to market your brand locally: […]
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