Marketing Insights & News

By Darcy Peters, Social Media Marketing Strategist

instagram stories on instagram app

Instagram Stories Strategy – Yes, It Matters!

Have you jumped into Instagram Stories yet? You’ve at least viewed them, right? It’s a fun, new feature for us to enjoy, but can it go beyond just fun for marketers? Let’s chat about what it is, a few tips and […]
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7 Pro Social Media Customer Service Tips

Social media customer service – Ah! It’s what everyone is talking about nowadays. We’re not only on Twitter, Facebook, and Instagram to push out content– we are there to engage, right? Arguably the most important way to engage with your followers on these […]
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Algorithm Changes: A New Facebook Strategy

It’s coming again, but don’t you worry! In this post, we’re not talking about a completely different Facebook strategy. Let’s simply work to enhance what you already have. I’m sure you’ve heard business owners stress about declining organic reach on Facebook. In […]
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social media video

How to Master Social Media Video

Surely you’ve filmed videos for your business, right? Right? Ok, maybe you haven’t. However, as we discussed in this post about Facebook Live and this one about how to use the new algorithm changes to your advantage, if you are […]
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employee social media engagement

Instagram Changes, You Win

With these updates, you now don't only have likes, views and comments to check obsessively, but you also have some brand new, exciting features to assess account growth and success on Instagram.
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facebook live

Get More Facebook Views: Facebook Live

Facebook is known to love whatever they create. Who can blame them, right? They are pretty genius! When you play based on what Facebook's new shiny object is, your Facebook views will increase.
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social media stats

2016 Social Media Stats in 5 Charts

Social Media Charts: They're fun to look at, easy to share, and are often packed full of useful social media stats. We're going to share five of the best social media infographics that showcase what's really happening in 2016. Check it out!
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Algorithm Changes: Changing Your Strategy

I’m sure you’ve already heard of the algorithm changes coming to Instagram and Twitter. But what do these changes mean, how do they work, and how should you change your social media strategy to compensate? That’s what we’re here to talk […]
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Twitter mobile

Twitter Settings You Need to Know About

There are a lot of great settings that can increase our productivity and the security of our accounts. Today we're specifically looking into how to make the most out of our Twitter Settings.
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hashtags

How Do I Use Hashtags?

Do you use hashtags yet? Well, many of us do, but do you understand them? There's a lot to cover when chatting about hashtags: why to use them, where to use them and how to use them.
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Brave Social Media Customer Service

Social media-based customer service is not about defending your product or service. It’s about finding out what you’re doing wrong so that your product/service can grow. It’s about brave customer service.
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