Marketing Insights & News
By Darcy Peters, Social Media Marketing Strategist
Nonprofit Community building Through Social Media
Choosing a Nonprofit Community Building Strategy to Help Your Nonprofit Thrive
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Social Media Marketing for Nonprofits: A Guide
It doesn’t matter which industry you’re in, social media can make a big impact on any organization’s marketing strategy. The fact that social media access is free, though, does make it natural to integrate into nonprofit or startup marketing efforts, […]
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Facebook Ads… You’re Using Them, Right?
If you have a business, there’s a high likelihood that you’ve contemplated trying out Facebook Ads. For some, Facebook Ads are the answer to the dream of really hitting their engagement out of the park. For others, they’re the key […]
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2019 Social Media Predictions from 8 Experts
Social media doesn’t stop changing, ebbing, flowing, evolving. As is common in this day in age, there’s always something bigger and better around the corner. The hardest part, sometimes, is getting in front of those changes. What if we had […]
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Instagram Features You Might Not Be Tapping Into
Over the past several years, many businesses have come to understand that Instagram is an important platform to spend time on, and that truly understanding how to use the various Instagram features is beneficial to their success. That’s why there […]
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Social Media Tips from Buffer’s Marketing Team
It’s a tornado out there in the world of social media, and because of that, most of us don’t shy away from social media tips. In fact, [ideally,] we run to them, absorb them, and then experiment the day away. If you […]
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Why Aren’t You Using Instagram Stories Yet?
Instagram is on fire, shown by their growth from 600 million to 800 million users in a 4-month period. They’ve grown from their simple Instagram feed to the dynamic new features like 24-hour lasting Instagram Stories, and a Live Video feature. Instagram Stories […]
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300 Social Media Holidays You Can’t Miss
Every year, I’m hit by surprise due to the off-the-wall social media holidays that pop up. I mean, why wasn’t I informed that August 8th was International Cat Day? I definitely have some GIFs saved up for that one! And, […]
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4 Brands With Amazing Social Media Personalities
Get out of your social media posting rut and find inspiration by looking at examples of brands who are rocking their social media personality.
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2017 Social Media Stats in 4 Charts
A few months after our post about reassessing your annual social media strategy, we’re back with more telling 2017 social media stats! What do the latest charts tell us about where we’ve been and where we’re going in social media? […]
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74 Social Media Resources to Keep You Up-To-Date On Trends
If you’re anything like me, you check in with different social media resources in spurts. Sometimes you’re on it, and other times you miss weeks of the news and feel a bit of anxiety that you’re missing out on something big! That’s […]
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It’s Time to Reassess Your 2017 Social Media Strategy
Have you thought about your 2017 social media strategy yet? Well, of course you’ve jumped into it out of necessity, but have you really thought about the “why” behind your choices? When creating a strategy, it’s easy to default to […]
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Social Media Communities: 6 You’ll Want to Join
Are you part of any social media communities? Social media moves so fast these days. New social platforms come out, new features are released on existing platforms, algorithms change, and new information about social media strategy and social media marketing […]
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Four Great Holiday Marketing Campaigns 2016
Holiday marketing campaigns are always really fun to take a deeper look at. A great strategy can put a company in the black (profitable) for the entire next year. Did you just feel giddiness in your belly thinking about that […]
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Social Media Content Calendar Template
What is a Social Media Content Calendar, anyway? You might think that if you use a posting automation tool like Buffer or Sprout Social that you don’t need a calendar to help you plan your posts. That’s not the case. I’ll […]
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Your Checklist to Create a Powerful Holiday Social Media Strategy
It’s the most wonderful time of the year! Joy, festivity, family, friends, shopping, executing a killer holiday social media strategy… well, at least for the marketers among us! The pressure is on to plan for this season, and I’m here […]
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