Marketing Insights & News
By Chris Hinds, COO & Food Marketing Evangelist
How to Build a Better Buyer Persona
One of the biggest (if not the biggest) jobs of a marketer is to get inside the heads of his or her target audience. We need to understand their work and home lives, what motivates them, and what demographic and personal […]
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Learning from the Best Food Websites
Today we’re going to look at what some of the best food websites have in common. We’ll also look at unique things that certain food websites do uncommonly well. Most of us know that the food industry is massive, and while […]
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Which Website Design Company Should You Go With?
You have a lot of choices when it comes to determining which website design company you should go with. Just some of the factors you might consider are the size of the web design company, whether they’re specialized or a […]
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5 Key Search Engine Optimization Services and Why They Work
A lot of companies will only ever tell you about the benefits of search engine optimization services. We all know it’s not the whole story! The companies selling the services — it’s not their fault. We’re all taught to avoid talking […]
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Gone Camping: Our WordCamp 2016 Fall Tour
Earlier this year, we attended WooConf in Austin, TX and PressNomics in Phoenix, AZ. From exposure to the absolute cutting edge of the WordPress economy (at PressNomics) and eCommerce (at WooConf), to having after-hours drinks with some of the top influencers in […]
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Your Social Media Policy Needs Updating
Coming from the Fort Collins Area Chamber of Commerce Newsletter? You’re looking for this post on search engine optimization. ——————————– If you’re a medium-to-large sized business, by now your HR person has probably included a social media policy in the employee […]
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When to Jump: Out of the Frying Pan and Into the Fire
It’s no secret that I’m a giant nerd. And yes, this is going to be another one of those blog posts. If you’ve read my bio, you will also know that I’ve worked in restaurants for the last twelve years — the majority of […]
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Get More Sales: Three Actionable Web Design Hacks
We’ve all been there — looking at our website and wondering if there’s more we could be doing to convert traffic into sales. If your website needs to change and the change needed to happen yesterday, these web design hacks are for […]
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What Does Pokemon Go Tell Us About the Future of Marketing?
I’ll admit it: After scrolling past what must have been the 1000th Pokemon Go post on my Facebook feed, I finally broke down. Yesterday evening, I installed the Pokemon Go mobile app on my phone. This morning, I walked the kids to […]
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6 Traffic Building Myths Many People Still Believe
Are you struggling to get more visitors to your website? These six traffic building myths may be what's holding you back.
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Award Winning WordPress Websites
A Webby is an award that is widely considered to be the internet equivalent of an Academy Award. In the last year, nine WordPress websites have taken home a Webby. Keep reading to find out who!
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How Much Does a Website Cost?
How much does a website cost? What does it take to create an innovative and compelling online presence? There is a lot that goes into determining what your website will cost, but it may be best to first talk about what goes into creating a new website.
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5 Essential Blogs for SEO Best Practices
How do I find SEO best practices? Many years ago, we learned that the path to understanding search engine optimization is paved with lots of reading and research. The driving forces behind these changes are primarily the devices we use and frequent shifts in […]
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Information You Need To Complete a Website Design Questionnaire
Every website project started with a questionnaire and lots of questions! Read this post to learn more about why we ask the questions we ask, what we're searching for in a completed web design questionnaire, the common red flags that may cause an agency to table your inquiry, and how to frame your answers to target the best end results for your business.
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Web Design Inspiration
This week we venture forth and find true web design inspiration. Will what we found rouse your imagination?
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Free Logo Help: Take Our Quiz
Take our interactive quiz and score your logo! After getting your results, we'll talk about what various scores mean and what can be done to improve your logo and get better results.
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