Wait… Did you say a NEW Facebook strategy?
It’s coming again, but don’t you worry! In this post, we’re not talking about a completely different Facebook strategy. Let’s simply work to enhance what you already have.
I’m sure you’ve heard business owners stress about declining organic reach on Facebook. In fact, throughout the past year, many have changed their Facebook strategy to combat the effects of these changes:
- Shaw Academy also shared one in August 2015
- Here’s one from Neil Patel in September of 2015
- And, one from Marketing Tech Blog from January of 2016
- We even shared one in February of 2016
These are just four of the many posts over the past year that have shared advice on how to improve Facebook strategy success.
Due to the fact that Facebook hasn’t always sent out discourse about their changes, we used to discover our latest Facebook strategies from our own and others’ trial and error. This time, Facebook sent out a really great post detailing the changes: News Feed FYI: Helping Make Sure You Don’t Miss Stories from FriendsDo you adjust your Facebook strategy solely based on trial & error? Click To Tweet
Through surveys (you might have seen one pop-up on your profile) and likely other methods of information gathering, Facebook heard loud-and-clear that users want to see stories from their friends first.
This is now their priority. Well, it’s always been a priority, but now they’ve discovered a new algorithm to strengthen it.
Point blank: Facebook is raising up the posts from your Facebook friends and pushing down posts from pages. No need to fret! That doesn’t necessarily mean that your posts won’t be seen.
Facebook takes the responsibility of properly ordering our News Feeds very seriously. They actually have a whole set of values dedicated to the craft.
Here’s a snippet from Facebook’s News Feed Values:
We are not in the business of picking which issues the world should read about. We are in the business of connecting people and ideas — and matching people with the stories they find most meaningful.
So, what’s changing? Let’s move ahead!
A New Facebook Strategy
It’s now all about shares (with subsequent third-party likes).
Facebook clearly states that they think their customers will be happiest if, at the top of their News Feeds, they see content from:
1. Friends and family they closely follow, which includes those they engage with often via likes, clicks, comments and shares
2. Friends’ posts they’ve chosen to “See First”