6 of Our Favorite Holiday Campaigns from 2017

Get creative with your holiday marketing strategy - they did!

Ok, I know what you’re thinking: “Um, we haven’t even had Halloween yet! Why are we talking about holiday campaigns?!”

Well, I’ve got news for you.


It may be a while until Christmas, but that doesn’t mean your audiences aren’t already looking for gift ideas, party recipes, or just some general holiday spirit. In fact, most consumers start looking for inspiration more than a month before the actual holiday. (Or, like me, you start looking on December 26th).

So when it comes to your campaign strategy, you want to make sure you stand out from the crowd.

Holiday Campaigns We Love

Because I get to spend lots of time scrolling around social media (I know, best job ever, right?), I’ve seen my fair share of holiday marketing. So to get your festive inspiration cooking, I rounded up some of my favorites from 2017. While these are specifically on Instagram, that doesn’t mean campaigns like these wouldn’t be successful for Facebook, Pinterest, Twitter, YouTube, etc.

So without further ado, let’s dive right into 6 of our favorite holiday campaigns of 2017.

1. Chipotle

In 2017, Chipotle Mexican Grill started a Holiday Gift Guide on their Instagram page. During the weeks leading up to Christmas, their Instagram was filled with colorful photos that featured different options to give as gifts to your friends. Let’s take a look at some of those posts.

Chipotle Christmas gift guide

As you can see, each photo is perfectly styled, color coordinated, and draws attention to their products. The colors are eye-catching and you can tell right away they’re part of a themed campaign. Most of them also have Winter or Christmas props, which helps let the viewer know it’s for the holidays.

Why It’s a Great Campaign

So, unless you live under a rock, you probably know what Chipotle is. This campaign went beyond just marketing their products or gift cards for the holidays, and really gave us something creative. Not only was their gift guide unique, but it also showcased all the different tastes Chipotle can cater to.

This seems obvious, but this shows us to think past the ordinary! It’s easy to talk about how your product is “perfect for Christmas gifts,” but to be really successful, you need to do more than that. So really get creative, write down every idea you can think of, and don’t count out the “crazy” ones right away. You never know what you might be able to come up with!

2. Urban Outfitters

Urban Outfitters‘ 2017 Holiday Campaign was all about the lifestyle. When you look at their Instagram, they have a clearly defined aesthetic that’s true and authentic to their branding. This lifestyle aesthetic is what draws in their audience, showing them how easily attainable and real it is. Let me show you what I mean.

Urban Outfitters 2017 Instagram Christmas campaign
Urban Outfitters 2017 Instagram Christmas campaign

As you can see from these pictures, it’s allll about the aesthetic. After all, Instagram was made to focus on images, so why not make sure they’re pretty to look at?

Why It’s a Great Campaign

It’s no secret that Urban Outfitters knows their audience, and their holiday photos are a great example of that. This soft, comfortable aesthetic featuring their products draws you in, making you want to live the life in the photos. And how do you do that? By purchasing those products that they’re showing off, of course!

If you know your audience really well, then show that with your holiday marketing campaigns! While this doesn’t mean you shouldn’t add in some festive flair or new props, your photos and other marketing supplements should still clearly be yours. Urban Outfitters knows that they have a certain aesthetic, and they kept that up with this campaign.

3. Austin Eastciders

Austin Eastciders is a fairly up and coming name, with most of their products concentrated around Austin, Texas. However, their Instagram presence is (in my opinion) pretty great. It’s fun and casual, which is perfect for the type of Austin vibe they’re putting off. And when it came to their 2017 holiday campaign, the Austin Eastciders Instagram was full of cheer.

Austin eastciders christmas campaign
Austin Eastciders 2017 Instagram Christmas campaign

Throughout the weeks leading up to Christmas, the cider company posted several different recipes for punch and cocktails using their products. They also included holiday props like lights and holly to make their photos even more festive.

Why It’s a Great Campaign

Of course, Austin Eastciders isn’t the first food or beverage company to use recipes on their social media. But what this shows their audience is that they can go beyond just pouring a glass of cider, and enjoy their products for a variety of occasions and seasons.

Much like Chipotle’s campaign, Austin Eastciders got creative. Not only did they take the time to create several cocktail recipes, but they really played into the holiday theme with them. However, they still kept up their usual light and fun mood and didn’t let their campaign turn them into something they weren’t.

4. Siete Family Foods

Siete Foods is also an Austin-based company that makes grain free tortillas and tortilla chips. They’re all about family, and that’s clear from their Instagram feed (it’s even in their bio). So, when it came to their 2017 holiday marketing, they stayed true to that family-forward thinking.

Siete Family Foods 2017 Instagram Christmas campaign
Siete Family Foods 2017 Instagram Christmas campaign

Throughout all these photos, you can see that their company truly cares about family, and that’s how they treat everyone who works with them.

Why It’s a Great Campaign

Siete Foods’ holiday marketing campaign was just as inviting as the rest of their feed. It really showcased what many people think of when the holidays roll around: family time. And even with almost 200,000 followers, it speaks the way that they value family, and bring their customers into it.

I’m sure you’re tired of hearing this by now, but I’ll say it again for the people in the back: be authentic! Siete Foods really tries to drive home the fact that they’re a family company in every way, and it shows as a part of their values. Your values are a key part of your ability to attract and engage your audience, so don’t give them a reason to believe you’ve lost it just for a holiday gimmick.

5. Chubbies

The Chubbies clothing company isn’t exactly the most…I’ll say…professional when it comes to their marketing strategy. Their Instagram feed is full of memes made from their own customers’ photos. And yet, each of them gets thousands of likes. When they created their holiday strategy, they decided not to mess with perfection.

Chubbies' 2017 Instagram Christmas campaign
Chubbies' 2017 Instagram Christmas campaign

Why It’s a Great Campaign

Chubbies knows exactly how to market to their audience, and that’s clear from the fact that most of their content comes from their audience. It’s fun, a little crass, and definitely outside the box. Their holiday campaign kept up the laughs with more memes, only this time with a sprinkling of Christmas celebration.

6. Justin’s

Justin’s has a healthy mix of recipes, product photos, and follower reposts on their Instagram feed. This is what really helped them establish a casual rapport with their audience, which is clear from their captions and engagements. Once the holidays rolled around, they kept up this comfortable atmosphere, and just added in a dash of Christmas spirit.

Justin's nut butter 2017 Instagram Christmas campaign
Justin's nut butter 2017 Instagram Christmas campaign

Why It’s a Great Campaign

Well, first of all, Justin’s develops a really clearly defined holiday aesthetic. In each photo, they’ve got dark wood with gold accents, some pine needles, and pops of red. It’s a great way to give their audience a Christmas feeling without going overboard. It can even be re-used year after year to bring back that theme for their audience to recognize.

Second of all, it really allows for a lot of creativity, because their products are so versatile and can be used in a number of holiday dishes or recipes.

How Do I Stand Out?

If you want to start your holiday campaign with a bang, there are a few things you need to keep in mind.

  1. Know your audience
  2. Stay true to your brand
  3. Get creative!

Some of the most successful holiday campaigns do so well because they know their audience. If you know that your customers respond well to humor, add a dash of it into your captions, hashtags, and even the photos or graphics themselves. Chubbies, for example, knows exactly who’s buying their product, and exactly how to market it to them. Their entire account is filled with memes and audience engagement, each of which has thousands of likes and comments.

Additionally, these campaigns are true to their brand. If you’re a food brand, post about your food! Like in Justin’s Instagram, they showed how to use their products for holiday recipes instead of going rogue with random holiday photos and recipes that aren’t relevant to them. Siete Family Foods shows just how important family is to their brand and their core values, just like it is to their audience.

Most importantly, get creative! There are millions of other brands publishing their holiday campaign at the same time, so creativity is a must. Chipotle’s gift guide is a great example of thinking outside the box at the holidays. Sure, they could’ve just posted pictures of their burritos with a Christmas tree in the background or a gift cards in a stocking, but why not do more?!

Need Holiday Help?

If you’re looking to start on your holiday marketing strategy but don’t know where to start, contact us. We’ll be happy to help you think up great ideas to add a twinkle to your audience’s eyes.

Have you created a holiday campaign? Let us know what you did in the comments!

Thoughts or Questions?

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